Educational Seminars

OGR Educational Seminars

2007 Educational Seminar Schedule
Registration
CEUs

2007 Educational Seminars
How can I remain profitable in the face of rising costs of doing business? Can I find and maintain quality staff without breaking the bank? How do I maintain the value of funeral service to the community? If you are looking for answers to these and similar questions, plan to attend OGR's 2007 fall education seminar series, "Building a Better Funeral Home From the Inside Out."

"The Interior View"
Taking "The Interior View," the September 16-18 seminar at the Charleston Place in Charleston, South Carolina examined ways to improve your bottom line from within the walls of your funeral home. Attendees looked at best practices for:

• Hiring staff, improving their efficiency and utilizing their skills effectively.
• Setting prices, dealing with increasing costs and succession planning.
• And, members participated in interactive roundtable discussions and an idea exchange - a favorite members-only feature - that offered opportunities to share successes, voice concerns and determine new ways to approach tough topics.

Comments from attendees included: "Keep up what just transpired to create this educational seminar. Very useful exchange of ideas." "The most relevant seminar I've attended with OGR." "Conference as a whole: best in years!" "I constantly like to learn and get that fulfilled while attending OGR meetings." " This is the best OGR meeting that I have attended. Excellent!"

"The Exterior View"
Taking "The Exterior View," November 4-7 at the Pointe South Mountain Resort in Phoenix, Arizona, OGR will present new approaches to increasing profits by bringing families from outside the funeral home in. You'll gain insights on:

• Successful marketing techniques.
• Offering new and unique products.
• Ways of introducing a profit center.
• And, embracing cremation.

This "experience" seminar is a three half-day program will offer practical information while providing formal and informal opportunities to share ideas and successes. This program is the perfect combination of progressive learning and free time at a family-friendly location sure to delight every member of the family.

Download the brochure.

"Building a Better Funeral Home
From the Inside Out"
Schedule of Activities

"The Exterior View"
November 4-7, 2007 (3 half days)
"Experience Seminar"
Pointe South Mountain Resort
Phoenix, Arizona

Sunday, November 4 - 5:30 - 7 p.m.
Welcome Reception

Monday, November 5 - 9 a.m. - Noon
“Communication Power Plays: How to Use Your Web Site, Emails & e-Newsletters to Boost Revenue AND Family Satisfaction”
Doug Hernan, FuneralServe Enterprises, will discuss how to use the latest technology to increase awareness within your community and help you better bond with families, guests and other prospects.  He’ll also present proven strategies and technology tools to improve your public communications.

Tuesday, November 6 - 9 a.m. - Noon
“The Funeral Consumer Experience"
Chris Barrott, Aurora Casket Company, will examine the impact of changing consumer views towards funeral service and provide a quick analysis tool that you can utilize to better align your offerings to the needs of your client families.  In addition, he will discuss how some firms are utilizing custom retail tools to meet these new challenges.

Idea Exchange
President Robin L. Williams will moderate this open exchange of ideas, successes and concerns in today’s funeral home.  This is a members-only session.

Wednesday, November 7 -  9:00 a.m. - Noon
“Making the Cremation Customer YOUR Family Forever”
In this morning-long session, Michael Kubasak, Kubasak Associates, Inc., will provide attendees with practical information about cremation including how to be recognized as the cremation expert in your community, six key guidelines that will make your cremation revenues soar, how to use power-full questions as your most persuasive sales tool and understanding the “new consumer” and how they want to spend money, even for cremation services.

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Registration

Registration is open for this seminar. Please contact Jenny Gabbert by telephone at (800) 637-8030, or by e-mail, for information and to register. You may also access a registration form by downloading the brochure.

Download the brochure.

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CEUS
OGR has applied for 8.25 Continuing Education Units (CEUs) for the 2007 educational seminar. Click here to check the status of CEUs approved in your state for this program.

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