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APSFP has approved all of the professional development we're offering at this year's summit, meaning you can earn 7.5 CEs by joining us in-person. Check our 
CEs tracker page to see if your state has approved the hours. Keep in mind that approvals are still coming in. If you don't see approval listed for your state, contact OGR's Education Department to confirm your state's approval status.

PROFESSIONAL DEVELOPMENT SESSIONS
Monday, September 20
START END CE CREDIT
9 a.m. 10:30 a.m. 1.5 CEs
Moving From Panic to Purpose
AMY WANINGER
Founder & CEO, Lead at Any Level, LLC
Speaker Bio

Your industry is changing more rapidly than ever before, bringing a barrage of discussions about disruption, agility and resilience. Professionals who adapt quickly can seize new opportunities and manage their careers. This session will introduce various models for understanding personal and organizational change, as well as techniques for identifying and overcoming fear, resistance and uncertainty. Participants will work through a guided exercise to prepare for a current or imminent change. They will leave with an action plan that puts them in the driver’s seat.
11 a.m. noon 1 CE
Communication Across Generations
LEILI McMURROUGH, JD, LFD, LE
Program Director, Worsham College of Mortuary Science
Licensed Funeral Director & Embalmer, McMurrough Funeral Chapel, Ltd., Libertyville, IL
Speaker Bio

The workforce is changing fast. How can you attract and retain the best employees? The new employee is challenging how we have traditionally hired and worked with funeral professionals. Let’s discuss how to effectively communicate and integrate the new funeral director into the workplace. During this session we will describe the characteristics of the Millennial generation and Generation Z, discuss management methods that can be utilized to facilitate a successful work environment, explore what each generation feels is important in a job and what they expect from their employers, and discuss communication best practices for the new employee.
1:30 p.m. 2:30 p.m. 1 CE
The Changing Consumer: Marketing Trends, Opportunities and Threats
JENNIFER BAILEY
Web Therapist, Story Collaborative
Speaker Bio

Buyer behavior has shifted; consumers have changed their patterns toward their purchase decisions and funeral directors have an opportunity to respond. What is value-based education and what does that mean for marketing? What is the buyers' journey and how does it affect cremation and preneed trends? In this 60-minute presentation, we will help funeral directors understand the needs of their client families to be nurtured, valued and given resources. The class will help them to shift their thinking about the role marketing plays in their companies and how they can master digital trends by simply offering knowledge and information. Participants will feel confident in making decisions about their digital marketing activities and will have the knowledge they need to prioritize their marketing to get the most impact for both their funeral home and their client families. Topics will include information about search trends, digital ads, email marketing, social media trends and much more.
3 p.m. 4 p.m. 1 CE
Leadership Summit Round-up
WENDY KING
Executive Director & CEO, Order of the Golden Rule
Speaker Bio


The Leadership Summit roundtable discussions are an opportunity for participants to get together in an informal setting to examine issues as they relate to the funeral profession. In this fast-paced, hour-long session, participants will rotate between stations for guided conversation led by an OGR member as the Subject Matter Expert on each identified topic. These timed discussions will allow participants to engage in five different relevant round-table topics over the course of the hour. At the end of the table rotations, participants will identify three key action steps as a result of these conversations.
Tuesday, September 21
START END CE CREDIT
9:30 a.m. 11:30 a.m. 2 CEs
The Innovation Challenge: Shaping the Future for Independent Funeral Homes
MARIA MESCHI
Lead Project Strategist, DORIS Research
Speaker Bio

Every leader in OGR has deep knowledge and experience about the challenges facing independent funeral homes. In this workshop, we’ll give you the tools to leverage that expertise into innovative solutions. Participants will use games and design thinking methods to unleash out-of-the-box ideas, making it fun to think of the next amazing thing. At the end of the session, participants will strategically narrow-in on actionable ideas that might be further developed in the future.
noon 1:30 p.m. 1 CE
From Ideation to Innovation: How OGR Members can Rethink the Funeral Profession
EVAN J. STRONG
Owner
Evan J. Strong Funeral Services
Calgary, Alberta
ANDY CLAYTON
Executive Director & CEO
Indiana Funeral Directors Association
BRENT BAIRD
Vice President of Sales
Matthews Aurora­­™ Funeral Solutions 
2020 proved to be a dramatic and challenging year for the funeral profession, yet the future holds endless possibilities. The greatest leaders need to exhibit and foster creativity and innovation in the workplace to succeed in today’s competitive, unstable and volatile climate. During this dynamic panel discussion, you’ll hear from leaders in the profession who will share their experiences and how you can execute creativity and innovation in your own business.

THANK YOU TO OUR SPONSORS
  President's Dinner Sponsor  
   
  Closing Luncheon Sponsor