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Function Time Description
Sunday, September 19
Registration noon - 6 p.m.  
Board Meeting 1 p.m. - 4:00 p.m.  
Welcome Reception 5 p.m. - 6:30 p.m.  
Monday, September 20
Registration 8 a.m. - 7 p.m.  
Continental Breakfast 8 a.m. - 8:45 a.m.  
Welcome 8:45 a.m. - 9:00 a.m  
Keynote 9 a.m. - 10:30 a.m. Moving From Panic to Purpose with Amy Waninger
Your industry is changing more rapidly than ever before, bringing a barrage of discussions about disruption, agility and resilience. Professionals who adapt quickly can seize new opportunities and manage their careers. This session will introduce various models for understanding personal and organizational change, as well as techniques for identifying and overcoming fear, resistance and uncertainty. Participants will work through a guided exercise to prepare for a current or imminent change. They will leave with an action plan that puts them in the driver’s seat.
Networking Break 10:30 a.m. - 11 a.m.  
Session 11 a.m. - noon Speaker: Leili McMurrough
session title and description TBD
Networking Lunch  noon - 1:30 p.m.  
Session 1:30 p.m. - 2:30 p.m. The Changing Consumer: Marketing Trends, Opportunities and Threats with Jennifer Bailey
Buyer behavior has shifted; consumers have changed their patterns toward their purchase decisions and funeral directors have an opportunity to respond. What is value-based education and what does that mean for marketing? What is the buyers' journey and how does it affect cremation and preneed trends? In this 60-minute presentation, we will help funeral directors understand the needs of their client families to be nurtured, valued and given resources. The class will help them to shift their thinking about the role marketing plays in their companies and how they can master digital trends by simply offering knowledge and information. Participants will feel confident in making decisions about their digital marketing activities and will have the knowledge they need to prioritize their marketing to get the most impact for both their funeral home and their client families. Topics will include information about search trends, digital ads, email marketing, social media trends and much more.
Networking Break  2:30 p.m. - 3 p.m.  
Session  3 p.m. - 4 p.m. Roundtable Wrap-up (facilitator and session description TBD)
Dinner 6 p.m. - 8 p.m.  
Tuesday, September 21
Registration 8 a.m. - 7 p.m.  
Breakfast 8 a.m. - 9 a.m.  
Session 9:30 a.m. - 11:30 a.m. The Innovation Challenge: Shaping the Future for Independent Funeral Homes with Maria Meschi
Every leader in OGR has deep knowledge and experience about the challenges facing independent funeral homes. In this workshop, we’ll give you the tools to leverage that expertise into innovative solutions. Participants will use games and design thinking methods to unleash out-of-the-box ideas, making it fun to think of the next amazing thing. At the end of the session, participants will strategically narrow-in on actionable ideas that might be further developed in the future.
Networking Break 11:30 a.m. - noon  
Closing Lunch  noon - 1:30 p.m. From Ideation to Innovation: How OGR Members can Rethink the Funeral Profession with panelists Evan J. Strong, Andy Clayton and Brent Baird
2020 proved to be a dramatic and challenging year for the funeral profession, yet the future holds endless possibilities. The greatest leaders need to exhibit and foster creativity and innovation in the workplace to succeed in today’s competitive, unstable and volatile climate. During this dynamic panel discussion, you’ll hear from leaders in the profession who will share their experiences and how you can execute creativity and innovation in your own business.

  President's Dinner Sponsor  
  Closing Luncheon Sponsor