Marketing Materials

Let's face it - it can be hard finding time to work "on" the business and things like marketing campaigns when you're so busy working "in" the business, helping families. Let OGR help by using these plug-and-play marketing tools. Some are geared toward families, others are better suited to caregivers and other referral sources. Pick the ones that work best for you, and put these member resources to use!

OGR logo & plaque

OGR Member logoGolden Rule funeral homes are encouraged to add OGR's logo to their website and marketing materials to show that you are a funeral home that offers service "measured not by gold, but by the Golden Rule." You can also order a certificate indicating how long you've been a member and/or a membership plaque for your business.

All three of these are available for free. Just contact the communications department to request your logo, certificate and/or plaque.

'10-minute Talks' caregiver campaign

Looking for a way to reach out to caregivers in your community? OGR is offering a new video series of "10-minute Talks " with Member Resources Director Nancy Weil, Andrew Loos of OGR member firm Heartland Cremation, and Heather Braatz, a licensed funeral director working at Worsham College of Mortuary Science. These lighthearted and entertaining talks are sure to bring a smile to the faces of those on the front lines, and serve as an easy caregiver marketing program for your funeral home to offer.

This is a free benefit for all OGR members with the default OGR branding. You can also opt for a customized version incorporating your funeral home's branding for $50. Just fill out this form to let us know which version you want. Want the customized version but don't have a YouTube or Vimeo account to host them? Email us and we'll work with you to find the best solution for your funeral home.

'Have the Talk of a Lifetime'

OGR is proud to partner with the "Have the Talk of a Lifetime" campaign. It offers families practical advice and tools to help them have conversations about the things that matter most and how they hope to be remembered when they die and for generations to come.

'Do Funerals Matter?' community presentation kit

Fight the declining value of funerals in the public’s mind by presenting solid reasons that funerals matter and dispelling common myths many people believe to be true with OGR’s exclusive PowerPoint presentation "Do Funerals Matter?" This professional-quality program offers a suggested script that covers how families benefit from funerals and explains the importance of sharing one’s final wishes in advance with loved ones and funeral professionals.

'Stay Connected' marketing campaign

With so much of the news being filled with what people can’t do because of the COVID-19 pandemic, these messages are filled with what they can do. Best of all, you can also let them know what you are doing to help the families you serve during this time.

This campaign includes a blog post you can post to your website, eight social media photo posts, additional social media posts focusing on the reasons to pre-plan funerals, and ads memorializing those who have died during the COVID-19 pandemic.

All materials are available to OGR members free of charge. You can have your funeral home's logo incorporated into the photo posts for $50. Order yours today!

Facebook graphics

We have created graphics to help promote your commitment to high standards of excellence. They come in a package of 11, each representing one of the 11 ethical standards every Golden Rule funeral home agrees to abide by. The graphics have been optimized to post on Facebook as "photo" posts, but they can also be used on your website.

Even better? You can customize your set! There are 2-3 options for each standard. We are also happy to add your funeral home's logo to each of your choices as long as it's saved as a PNG file. Further customization like changing the font or using different pictures is available for a small fee.

Ready to get started? Email Adeline Border at [email protected].

Press release templates

Want to send out a press release to your local media for a significant event, but aren't sure where to start? We have created templates you can use for some common announcements.

Google Reviews

Have you been paying attention to what families say about your funeral home on public sites like Google Reviews? OGR Member Resources Director Nancy Weil warns, "Ignore at your own risk!" One of the best things you can do is encourage positive reviews from families who had a good experience. Some of our members have put together sample letters requesting a recent family leave a review for you:

Graphic & design services

Many independent funeral homes are too small to have their own marketing departments, so OGR is happy to help! If you need presentation folders, help putting together an ad or other graphic project, OGR's communications & marketing department will do the work for you. If you hired a private firm to do the work, their services could run upwards of $150/hour. As a benefit of membership, we will do it for $75/hour. Contact Evan Hoffmeyer at [email protected] with any questions.