The second option in the Community Outreach series provides everything you need to communicate the value of funerals to small groups of community residents with complete customized components.

1) Do Funerals Matter? presentation*
Integration of customized information about your funeral home and its services in the “Do Funerals Matter?” presentation. alt

People in your community are questioning the value of funerals. Tell them why funerals are more important than ever by presenting this professional quality PowerPoint slide deck to community groups. The suggested script covers how families benefit from funerals and explains the importance of sharing one’s final wishes in advance with loved ones and funeral professionals.
*Canadian and “Do Celebrations of Life Matter?” versions are also available.


alt2) Consultation with OGR’s Business Expert
One additional hour of consultation by telephone/Skype with OGR staff to help you determine customized content and images     that are appropriate for delivering an effective message.

You don’t have to go it alone! OGR’s Laine Phillips will provide advice and guidance by telephone or Skype to help you use the “Do Funerals Matter?” small group presentation to position your funeral home as your community’s first choice in funeral service. A licensed funeral director/embalmer,
Laine has over 30 years’ experience with growing funeral home businesses. Includes 3-hours.

3) How to Give an Effective Presentation

This 12-minute instructional video with demonstrations provides guidance to sharpen the presentation skills of both new and experienced funeral professionals. Effective techniques like “Power of the Pause” and “The Power Pose” can maximize the impact of your message.

alt4) Funeral Planning & Record Retention Workbook

Position your funeral home as the essential resource for final planning by giving families this 32-page workbook--branded with your funeral home’s logo--in which they can record important contacts, background information, financial records, memories and values that will help determine how they want to be remembered and which services and merchandise they prefer. Includes 25 copies.


5) Do Funerals Matter? Handoutalt

Make sure attendees leave your presentation armed with the most important talking points from the “Do Funerals Matter?” presentation. The handout also provides space for attendees to take their own notes. Includes 25 copies.

alt6) Presentation Checklist

Ensure that you’re thoroughly prepared to present “Do Funerals Matter?” with this electronic presentation checklist that details each step needed to successfully deliver the presentation.



7) Facebook Postsalt

Begin a conversation with those on Facebook about the importance of funerals. You’ll have your choice of two images and copy from six posts that connect people to your website.  

alt8) Website Copy

Encourage website visitors to ask you to present the “Do Funerals Matter?” presentation to their civic, church or social group—or to talk to you one-on-one—about the importance of funerals. You’ll have your choice of two images and copy from six options that tie into the presentation.



9) Contact Information Formalt

Not only do you need to educate members of your community about the value of funerals, but you want to lock in your funeral home as their first choice for funeral planning. Use this form to follow up with presentation attendees to capture contact information.



10) OGR’s exclusive Items Needed by a Funeral Director
An information piece branded to your funeral home, that helps families with loved ones in hospice care to gather information and prepare for planning funeral arrangements.

11) OGR’s exclusive Tips for Connecting with Community Residents Every Day
A selection of ways to position your funeral home as the community’s first choice in funeral service through every-day contacts including store clerks, church attendees and social connections.

To learn more about this new program and pricing offered exclusively to OGR members, call OGR Member Resources Director, Laine Phillips,  
at (800) 637-8030 or email