2017 Webinars - see below to register.

Date Title Facilitator
Th. 12/7       1:00 p.m. ET

Exchanging Information Online: What’s a Funeral Home to Do? [learn more and register]

Josh McQueen, Passare

See below for additional pricing options and registration information. All webinars are eligible for one continuing education credit (CEU) in states where approved.

  Member Non-Member

Individual Webinars 

 $120 each  $150 each

Have more than one staff member who needs CE credit?

$50 per person per webinar  $75 per person per webinar

One person will receive CE credit per registration. Any additional staff is $50 per person per webinar. 

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Once you've registered, you'll receive a separate email with instructions for logging in. To participate, you’ll log on using your computer or mobile device.  All webinars are at 1:00 PM (Eastern Time).

Note: OGR webinars are typically approved for 1 CE hour by the Academy of Professional Funeral Service Practice (APFSP) and most state licensing boards (VT, PA, and VA excluded). It is the individual participant's responsibility before registering for any OGR course or event to verify that it is currently approved for CE in the state or states in which the individual is licensed.  Contact Jessica Smith, Assistant Education Director, for CE approvals. 

Did you miss a webinar? Not a problem! OGR members have access to all previously recorded webinars for free. Simply visit the Webinar Podcasts page (login required) to start watching now.



Thursday, January 26 – 1:00 p.m. ET
3 Simple Strategies to Make the Financial Process Smoother for Families & Increase Your Bottom Line  – Rob Brice, C & J Financial

Learn how to approach the awkward conversation of payment with families in a way that’s transparent and benefits your funeral home and the families you serve.

  • Create a clear payment policy that’s easy for families and your staff to use.
  • Learn tips for reducing the time you spend collecting payments so you can focus on what you do best – serving families. 



Thursday, February 16 – 1:00 p.m. ET
Can the Best Embalmers Still Learn Something?
Ken Whittaker

Whether you’ve been working in the prep room for over thirty years or you’re just getting started, there are techniques you can employ to exceed family’s expectations by taking body appearance to a higher level.

  • Learn steps to determine the best approach to each case.
  • Discover ways to steer clear of stagnant embalming skills.
  • Identify embalming skills that can be improved upon,




Thursday, March 9 – 1:00 p.m. ET
Opioid Epidemic: How Funeral Directors Can Respond
Charles Castiglia, Lakeside Memorial Funeral Home

Has your funeral home been impacted by drug overdoses? If it hasn’t yet, it will. Opioid overdoses surpassed gun homicides for the first time nationwide in 2016. Learn how to respond.

  • Discuss special circumstances which may impact how you interact with the deceased's family and friends.
  • Identify potential safety issues to guests and staff
  • Discover how you actively address the crisis in your community.
  • Find ways to walk survivors through this difficult and unexpected journey.




Thursday, April 13 – 1:00 p.m. ET
Children as Forgotten Mourners: How Funeral Service Professionals Can Incorporate Them Back into the Funeral 
Denise M. Paul, MA, CT, CPLC 

Well-intentioned families will shelter their children from seeing the body of the deceased, thinking they’re doing them a favor when in reality they’re stopping children from beginning the healing process.

  • Gain insight on the grieving process of children of all ages.
  • Understand the importance of including children in the funeral ritual.
  • Find ways to incorporate children back into the funeral service.
  • Learn how to tend to client families’ physical and emotional needs in relation to their children. 




Tuesday, May 9 – 1:00 p.m. ET
Attract New Customers by Differentiating Your Funeral Home from the Rest
Matthew Pollard - Rapid Growth Speaker & Coach 
(Annual Conference Repeat Session via Webinar -- No CE credits given)

alt (free for OGR members - NO CE credits)


Do you struggle to identify and communicate what sets your funeral home apart from your competitors? Matt Pollard believes the key to gaining new customers doesn't require working harder but does require thinking strategically. He'll show you how to motivate families to learn more about your services and identify the unique value your funeral home offers.




Tuesday, May 30 – 3:00 p.m. ET

4 Tips for Wooing Cremation Families
Laine Phillips, OGR
(Annual Conference Repeat Session via Webinar -- No CE credits given)

alt (free for OGR members - NO CE credits)

More and more families choose cremation and aren’t aware of all your funeral home can do for them beyond direct disposition. Learn to communicate your value and give cremation families what they really want.

  • Identify solutions to help families plan memorable life celebration events.
  • Discover an easy yet practical approach to handling cremation phone inquiries.
  • Update your cremation packages to meet consumers’ needs.
  • Get tips for keeping your funeral home at top of mind for prospective client families.



Thursday, June 15 – 1:00 p.m. ET          
Harness the Power of Google, Facebook, and Other Reviews to Better Serve Families 
Jessica A. Smith, OGR

Did you know families are talking about your funeral home online? Be sure you’re not cut out of the conversation.

  • Discuss which sites your funeral home may be reviewed on.
  • Learn how to handle both positive and negative online reviews.
  • Find out how Google and Facebook reviews can connect you to community residents.




Thursday, July 20 – 1:00 p.m. ET               
Behind the Scenes of the JFK Assassination: Lessons for Today’s Funeral Director 
Jim Kurtz, SinoSource

Join this webinar for a rare look at the assassination of John F. Kennedy and the mistakes funeral directors made in 1963. This program will not cover details of the assassination or any conspiracy theories, but rather a behind-the-scenes look at funeral directors in Dallas and Washington DC and their response to the death of JFK. 

  • Find out what it was like to be a funeral director working with the Secret Service after the president’s death.
  • Discover tips for responding to media and social media, placing/operating cameras in restricted areas, and documenting business practices following a public death.
  • Learn best practices when handling high-profile calls.




Thursday, August 17 – 1:00 p.m. ET         
Trends in Funeral Merchandising and Selection Room Design
Marty Strohofer, Matthews Aurora

With the advent of the Internet and cremation on the rise, customers’ preferences are changing. Learn to give families what they really want.

  • See how selection rooms are adapting to cremation.  
  • Determine if your funeral home needs a selection room.
  • Learn how technology can be used to present more choices to families.
  • Gain insights into what families want from funerals. 




Thursday, September 21 – 1:00 p.m. ET
Investing in Key Employees –Jack West, Federated Insurance

Explore how you can invest in fellow employees to retain the best talent possible at your funeral home.

  • Discover ways to reward key employees and let them know they’re valued.
  • Learn the “triple protection option” to recruit and train top talent.
  • Explore good hiring practices 

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Thursday, November 9  – 1:00 p.m. ET
How to Drive Leads on Social Media, It’s Not Just ‘Good Will’ Marketing
Ryan Thogmartin, Disrupt Media Co.

Many funeral directors wonder if using Facebook for their funeral home is worth their time and resources. Wonder no more! This session will look at how to use social media effectively to drive leads and help your families understand the value of memorialization.

  • Discover who is most likely to engage with funeral homes on Facebook
  • Get ideas for conversation topics that get families engaged.
  • See examples of how funeral homes have successfully interacted with families on social media.
  • Find tips for how to generate preneed leads without selling. 

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Thursday, December 7 - 1:00 p.m. ET
Exchanging Information Online: What’s a Funeral Home to Do? 
Josh McQueen, Passare

The ways consumers seek information has dramatically changed over the past few years. Using a study they conducted in 2011, Passare will share their findings on how boomers are changing the funeral profession and how funeral professionals can adapt in order to be relevant.  McQueen will share how funeral homes can provide information to families who are online and implement best practices when communicating with them.   

  • Learn from other industries when adapting to changes in communication.
  • Navigate consumers' demand for prices to be posted online.
  • Employ strategies for better communication with families through the Internet.
  • Discover how to use the Internet as a tool for more meaningful memorialization.

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