Ethics | Board of DirectorsProfessional Staff | VolunteerHistory

About OGR

The Order of the Golden Rule (OGR) is an association of independently owned funeral homes across North America and overseas who pledge to a strict code of ethical business and service standards conduct. The men and women at Golden Rule funeral homes lead their businesses with compassion, dignity and the cornerstone philosophy of "Service measured not by gold, but by the Golden Rule" (to do unto others as you would have them do unto you). OGR has worked for over 90 years to resolve common challenges that independently owned funeral homes face, and to prepare them for and guide them through the next stages of funeral service.

Ethical Standards

Golden Rule funeral homes are held to the highest service standard. Fewer than 5% of independently owned funeral homes can call themselves Golden Rule funeral homes, pledging their efforts to the pursuit of the standard of the Golden Rule in all of their personal and professional relationships. Those that do hold this title promise to adhere to a set of 11 ethical standards:

  • We pledge to treat you and your loved one with compassion and respect.
  • We pledge to serve any family in time of need.
  • We pledge to abide by a strict code of ethics.
  • We pledge to be truthful in all we do.
  • We pledge to respect all faiths, creeds and customs.
  • We pledge to keep families’ confidences.
  • We pledge to disclose prices fully and clearly.
  • We pledge to clearly explain charges.
  • We pledge to provide the highest level of competence and care.
  • We pledge to further our education to better serve you.
  • We pledge to help meet the needs of those in grief.


Volunteer Leadership


Evan J. Strong

Evan J. Strong
Evan J. Strong Funeral Services
5502 2 St. SW
Calgary, Alberta T2H 0G9
(403) 265-1199

Paul Hummel

Paul A. Hummel, III
Hummel Funeral Homes, Inc.
500 E. Exchange St.
Akron, OH 44304
(330) 253-6126

Christopher B. Miller

Christopher B. Miller
Secretary / Treasurer
Thomas Miller Mortuary & Crematory
1118 E. 6th St.
Corona, CA 92879
(951) 737-3244

Mary F. Steele

Mary F. Steele
Past President
Arnett & Steele Funeral Home
106 S. Cherry St.
Pineville, KY 40977
(606) 337-2045

Kim Hunter

Kim R. Hunter
Humphrey Funeral Home
1403 Bayview Ave.
Toronto, Ontario
(416) 487-4523

Raffy S. Jose

Raffy S. Jose
Arlington Memorial Chapels, Inc.
Quezon City, Manila, Philippines

Peter Urban, Jr.

Peter Urban, Jr.
Anton B. Urban Funeral Home
1111 S. Bethlehem Pike
Ambler, PA 19002
(215) 646-8556

Jamie L. Wieting

Jamie L. Wieting
Wieting Family Funeral Home
411 W. Main St.
Chilton, WI 53014
(920) 849-4941

Arianna Rule

Arianna Rule
YP Council Board Liaison
Brunswick Memorial Funeral Home
454 Cranbury Rd.
East Brunswick, NJ 08816
(732) 254-9393


Professional Staff

Alyssa Castille

Alyssa Castille
Membership & Meetings Coordinator
[email protected]
(800) 637-8030, ext. 131

 - membership processing
 - continuing education
 - supply partner orders
 - invoicing

Catalina Gallegos

Catalina Gallegos
Communications & Marketing Coordinator
CGallegos[email protected]
(800) 637-8030, ext. 144

 - InSights newsletter curation
 - email communication
 - Learning Library management
 - social media management
 - Young Professionals Council liaison

Evan Hoffmeyer

Evan Hoffmeyer
Communications Director
[email protected]
(800) 637-8030, ext. 143

 - communications & marketing strategy
 - The Independent® magazine editor
 - advertising coordination
 - supply partner benefit fulfillment
 - website management
 - podcasts

Wendy King

Wendy King
Executive Director & CEO
[email protected]
(800) 637-8030, ext. 140

 - strategic execution / management
 - sponsorships
 - Board of Directors liaison
 - OGR Foundation
 - industry liaison

Emilie Perkins

Emilie Perkins, CAE, CMP, CMM, PMP, CED
Education & Events Director
[email protected]
(800) 637-8030, ext. 161

 - professional development
 - conferences & events
 - Professional Development Committee liaison

Nancy Weil

Nancy Weil
Member Resources Director
[email protected]
(800) 637-8030, ext. 304

 - member recruitment & retention
 - supply partner relations
 - member benefits & programs
 - Membership Committee liaison

Elly Wertz

Elly Wertz
Member Services Coordinator
[email protected]
(800) 637-8030, ext. 146

 - Family Contact Program manager
 - Foundation support



OGR is a successful member-driven organization thanks to our volunteers who contribute their time, talent and expertise. Grow your professional network and get involved with opportunities that match your schedule, with some requiring no more than one hour of time. Learn more about the opportunities currently available by clicking here.



By the 1920s, funeral homes had moved out of the backs of furniture stores and livery stables and established a place for themselves among the business community. The public, however, had no way to determine the reliability of a particular firm in this relatively new industry.

To a group of funeral directors in 1928, the "Golden Rule" - a fundamental principle that is universally admired and upheld - became the cornerstone upon which to build a professional association.

The founders embarked on a mission to seek out dependable, ethical funeral directors in every community by means of a carefully tested screening process. They wanted to establish a quality-minded identity in the minds of families everywhere. The Golden Rule credo - "Service measured not by gold, but by the Golden Rule- speaks to that identity.

Today, the International Order of the Golden Rule (OGR) is affiliated with independent funeral homes worldwide that share common goals such as outstanding service and care and compassion to families in their time of need.

Our long-lasting association offers members several ways to maintain their legacy of great service through OGR’s advantages of membership.