2015 Regional Workshops: Bringing Education to Your Region
“Fresh Approaches to Funeral & Memorial Services”
on Aug. 7 with special speakers and hosted by Pittsburgh Institute of Mortuary Science, Pittsburgh, PA
Discover fresh approaches to funeral and memorial service! Attract the families you’re losing to the competition.
Regional Workshop Schedule
8:00 – 8:45 AM - Continental Breakfast / Registration
8:45 – 10:15 AM- Beer, Barbecue, & the Beatles: A Creative Approach to Overcoming Cremation Challenges – Lacy Robinson
Give cremation customers what they really want!
• Learn real solutions that help families plan memorable life celebration events.
• Connect with consumers in the community before they choose cremation and position your funeral home as the cremation experts.
• Discover a simple and practical approach to handling cremation phone inquiries.
• Implement recommendations for taking cremation packages from good to great.
10:15 – 10:30 AM - Break
10:30 – Noon - Helping Families Navigate Home Funerals and Green Burial – Kristin Hauman
As home funerals and green burials gain popularity, families often sidestep the funeral director. Find out how to become an essential part of those options by creating unique and personalized services that commemorate the lives of their loved ones.
• Meet the needs of families seeking personalized funeral services through green burial & home funerals.
• Explore the distinction between acting as a consultant and an order taker for families.
• Customize your services to enhance offerings and increase revenue!
Noon – 1:00 PM - Lunch
1:00 – 2:30 PM - Leaving the Funeral Home: Working with Your Community to Offer Endless, Creative Memorialization Opportunities to Families – Holly Muchnok
Discover the intersection of funeral and event planning in this interactive session that explores applying your expertise when families wish to have funerals in locations other than the funeral home and church.
• Learn to leverage relationships in the community to create unforgettable memorial events.
• Develop your business model by exploring memorial event planning opportunities in your community.
• Utilize out-of-the-box venues and concierge services to meet families’ requests and needs.
2:30 – 2:45 PM - Break
2:45 – 4:15 PM - Great Ideas Exchange for Fresh Approaches – Holly Muchnok and Kristin Hauman
Brainstorm with other attendees how to implement concierge services, home burials, and creative alternative services.
5:00 - 6:00 PM - Leaving the Funeral Home Continued. Tour the Phipps Conservatory and Botanical Gardens, one of the nation's oldest and largest Victorian greenhouses, and see how this special setting would work for a memorial or celebration of life service. This tour is meant to give attendees ideas for offering creative memorialization opportunities in their hometowns. (No extra cost for tour. CE credit not included. To visit the conservatory after tour, admission is $15/person. See Phipps website for more information.)
Approved for 6 CEs in most states. Visit www.ogr.org/ceus to check your state.
The Pittsburgh Institute of Mortuary Science, 5808 Baum Blvd, Pittsburgh, PA 15206, Friday, August 7, 8:45 AM - 4:15 PM
Phipps Conservatory and Botanical Gardens, 1 Schenley Drive, Pittsburgh, PA 15213, Friday, August 7, 5:00 - 6:00 PM
“Blow the Roof Off Your Aftercare Program: Solutions for Making It Pay Off”
with Dan Isard & Erin Whitaker, The Foresight Companies
September 1, 2015 at St. Louis Community College in St. Louis, MO.
Are you like most funeral professionals who want to offer the best aftercare program possible but can’t find the time to put it together? OGR and The Foresight Companies have teamed up to offer you step-by-step instruction that will help you achieve that goal even with your busy schedule and limited budget. Learn the secrets of how your funeral home can offer an aftercare & outreach program that not only helps families, but also increases your case volume, raises your average revenue per case and boosts community goodwill for your funeral home. No more excuses!
Regional Workshop Schedule
8:00 - 9:00 a.m. – Coffee & Registration
9:00 - 11:00 a.m. – The Why and What of Aftercare
• Contagious Generosity How aftercare spreads goodwill
• Six Aftercare Program Categories – We guarantee you’re not using all of them
11:00 a.m. – 12:30 p.m. – Getting the Most out of Promoting Events
• Harness the power of the press.
• Use photos and social media to their full potential.
• Discover why aftercare makes good business sense.
12:30 – 1:30 p.m. – Lunch
1:30 – 3:00 p.m. – Developing an Action Plan
• Create a time table, budget, and press releases.
• Utilize grief resources and family care packets.
Approved for 5 CEs in most states. Visit www.ogr.org/ceus to check your state.
OGR’s Regional Workshops in 2014 and 2015 have been a success!
2014 Regional Workshops
Many thanks to Alan Creedy, Karl Jennings, Chris Kuhnen, Mike Nicodemus & Mike Watkins (NFDA), and Dan Isard & Erin Whitaker for presenting invaluable information at OGR’s regional workshops.
Special thanks to the following OGR members for hosting the following workshops:
Roger Beyers of Beyers Funeral Home & Crematory in Lady Lake, FL - February, 2014
Bob Moynihan of Central Chapel and Susan Alvarez of Alvarez Funeral Directors in Chicago, IL - May, 2014
George and Gregory Darte of George Darte Funeral Chapel in St. Catharines, ON - July, 2014
Jeffrey Wages of Wages & Sons Funeral Home in Lawrenceville, GA and NFDA's Certified Crematory Operator Program - March, 2015
John Vincent Scalia of John Vincent Scalia Home for Funerals in Staten Island, NY - June, 2015