2025 WebED Webinar Series
The 2025 WebEd Series goes beyond running a successful business. It includes sustainability, global foresight and swift adaptability, all while honoring the original values, traditions and history of the funeral profession. We know that your time is at a premium, so we want to allow for the flexibility to access content either live or on-demand, so these will all be available in our Learning Library after they are broadcast live.
Earn Continue Education Credits: Live and On-Demand CEUs available for APFSP and select states.
Each webinar is eligible for 1 CE credit whether viewing live or viewing the recording of the session. To obtain a CEU for watching the recorded version, you must submit a completed exam and signed honors statement to [email protected]. There may be additional requirements for live and non-live participants depending on the state. Certain webinar recordings have expiration dates for being CE-eligible depending on the state.
Pricing & Access
All OGR webinars are FREE to OGR members for both live and on-demand! Access to the recorded webinars is available in OGR's Learning Library. Every employee at your funeral home may access the webinar(s) both live and on-demand. Please note that we may only grant one CE credit per paid registration. Non-Member Pricing: $75 per webinar.
Past webinars are available on-demand in the OGR Learning Library at no cost to OGR members and non-member who have purchased the webinar.
Upcoming 2025 Webinars
Are You Prepared When Hackers Strike?
March 18 | 3 p.m. EST & On-Demand
Frank Seltzer, Galactic Advisors; Mike Lewis and Amanda Alexander, Lewis Funeral Home
Vital records and healthcare systems have experienced cyberattacks that impacted funeral homes in their region. These ransomware attacks can lead to inabilities to process death certificates, delays in burials and cremations, and can create financial issues for the families you serve. While your funeral home may not be hacked, your business still suffers the consequences when these attacks occur. Join us for an expert's insight into this rising threat. Learn how to protect your business from being hacked and what steps to take when critical infrastructure is shut down due to cyberattack. You'll also hear real life stories from OGR members Mike Lewis and Amber Alexander on how they handled one of these situations. Don't get caught unprepared. Learn what is going on with ransomware attacks, how to protect your business, and steps to take if it happens to you.
Principles of Interior Design for Funeral Homes
June 17 | 3 p.m. EST & On-Demand
Melissa St. John, Relocation Strategies + Relo Design
Are you looking for a refresh or more modern look? Did you know that in just 7 seconds, people make 11 quick impressions about a space - assessing whether it feels comfortable, welcoming, clean, and safe? When it comes to getting referrals, it's not just about pricing or customer service; it's also about how the environment makes people feel.
Building Bridges: Funeral Homes and Hospice Collaboration
September 16 | 3 p.m. EST & On-Demand
Greg Grabowski, Hospice Advisors
This program offers funeral service professionals invaluable insights for fostering meaningful relationships with local hospice providers. He delves into how leveraging Hospice Medicare Data can unveil opportunities for collaboration, ensuring that funeral providers can offer services that truly resonate with the needs of hospice patients and their families. Greg shares successful collaboration ideas that have proven to enhance the synergy between funeral providers and hospices, emphasizing the mutual benefits of such partnerships. He also highlights the crucial role of Customer Relationship Management (CRM) systems in effectively managing and nurturing these connections, ensuring every interaction is personalized and thoughtful. Finally, Greg stresses the importance of a well-crafted strategic plan that aligns with both the funeral provider's goals and the expectations of hospice organizations, ensuring a sustainable and impactful collaboration.
Innovating Tradition: Ai Applications in the Funeral and Death Care Industry
November 18 | 3 p.m. EST & On-Demand
Antonio Green, James H. Cole Home for Funerals
This seminar provides an in-depth exploration of how artificial intelligence can be integrated into the funeral and death care industry to enhance customer experience and operational efficiency. Attendees will learn about AI applications ranging from logistical management, time saving tasks, and ways to offer more personalized services, while also addressing ethical considerations to ensure respectful and sensitive implementation of AI technologies.
Previous 2024 Webinars
Best Known is Better Than Best: What funeral homes need to know about social media content in 2024
Adam Guthrie, Owner, Huff-Guthrie Funeral Home & Cremation Services
Ryan Thogmartin, CEO, Disrupt Media Group
Exit with Success: Succession Planning and Your Business
Jake Johnson, President/CEO, Johnson Consulting Group
Succession planning and driving enterprise value upward should always be in our minds as owners, managers, and key stakeholders in a business. Hear the steps to consider when developing your plan. Learn key drivers that build enterprise value for the owner and how you can communicate that down to the frontline employees. Understand variables in succession planning such as timing, health, knowledge, and children or key employees to take over the business. The Four Pillars of successful funeral home and cemetery business - customer service, workplace, marketplace, and financial - will be introduced along with the basics of business valuation, current merger and acquisition environment, and various case studies.
Turning Challenges into Opportunities: Digital Marketing for Funeral Homes Amid Low Death Rates
Welton Hong, CEO, Ring Ring Marketing
This session is designed to empower funeral homes to thrive amidst the current demographic shifts. We will explore effective digital marketing strategies, tailored for the unique dynamics of the funeral industry, that drive growth even in times of declining death rates. The session also emphasizes maximizing preneed and at-need calls and preparing for the inevitable surge of Baby Boomer passings. Attendees will leave with actionable insights and tools to not only safeguard their current market position but also to seize upcoming opportunities in their local market.
The Two Greatest Words: Thank You
Gregory McClary, CFSP, Owner, Chapel of the Chimes Funeral Home-Westland
Expressing gratitude is a simple yet powerful practice that can transform the workplace environment, especially in independently owned funeral homes where emotional intelligence and empathy are paramount. This session delves into the profound impact of saying "thank you" and how it enhances emotional intelligence, builds a positive organizational culture, and improves communication skills. Learn to recognize and seize opportunities to express gratitude, fostering better interpersonal relationships and a more empathetic understanding of colleagues and peers.
Beyond Cremation: The Logistics and Science of Dispositions
Barbara Kemmis, CAE, Executive Director/CEO, Cremation Association of North America
This session will delve into the legal definitions and regulatory landscape of new disposition options, including Alkaline Hydrolysis and Natural Organic Reduction, while exploring the science behind each process. Attendees will also learn how to assess and compare their current business models with the operational changes needed to integrate these innovative methods.
Additional Webinars Available in the OGR Learning Library
Past OGR webinars are available 24/7 in the OGR Learning Library. Webinars are free for OGR members and available to non-members for a fee. Members must be logged in to access the webinars for free. You may be able to receive CEUs for many of the on-demand webinars by completing a short quiz at the end. Click the link below or contact [email protected] for access.
Apply to be a PRESENTER
Is one of your goals to be a thought leader or to share your time and talent with others in the profession? OGR can help you check that off your list! We are always looking for talented speakers who can lead a webinar, conference session or speak at other OGR event. To be considered, you should:
- have actionable takeaways people can apply to their work;
- create interactive environments that enhance the learning experience;
- present original, thought-provoking content that is relevant to the work people are doing right now; and
- leave audiences inspired and smarter than they were before.
Complete the OGR Call for Presentations HERE. Please note that we ask our speakers to donate their time and talent.
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