2024 WebED Webinar Series

The 2024 WebEd Series goes beyond running a successful business. It includes sustainability, global foresight and swift adaptability, all while honoring the original values, traditions and history of the funeral profession.  We know that your time is at a premium, so we want to allow for the flexibility to access content either live or on-demand, so these will all be available in our Learning Library after they are broadcast live.

Earn Continue Education Credits: Live and On-Demand CEUs will be available for APFSP and select states. 
Each webinar is eligible for 1 CE credit whether viewing live or viewing the recording of the session. To obtain a CEU for watching the recorded version, you must submit a completed exam and signed honors statement to [email protected]. There may be additional requirements for live and non-live participants depending on the state. Certain webinar recordings have expiration dates for being CE-eligible depending on the state. 

Pricing & Access
All OGR webinars are FREE to OGR members for both live and on-demand!  Access to the recorded webinars are available in OGR's Learning Library. Every employee at your funeral home may access the webinar(s) both live and on-demand. Please note that we may only grant one CE credit per paid registration.

Non-Member Pricing: $75 per webinar. 


2024 WebED Series Schedule

Exit with Success: Succession Planning and Your Business
June 25 | 3 p.m. EST & On-Demand
Jake Johnson, President and CEO, Johnson Consulting Group

Succession planning and driving enterprise value upward should always be in our minds as owners, managers, and key stakeholders in a business. "The why behind all we do." In this presentation, Jake will review steps to be considered when developing your succession plan. In doing so, what are the key drivers that build enterprise value for the owner and how can we communicate that all the way down to the frontline employees. Attendees will learn considerations and variables in their succession planning such as timing, health, knowledge, children to take on the business, and key employees. The Four Pillars of successful funeral home and cemetery business - customer service, workplace, marketplace, and financial - will be introduced, as well as key concepts such as basics of business valuation, The Johnson Consulting Group Value Matrix, the current merger and acquisition environment, and various case studies. 

Turning Challenges into Opportunities: Digital Marketing for Funeral Homes Amid Low Death Rates
July 10 | 3 p.m. EST & On-Demand
Welton Hong, CEORing Ring Marketing

This session is designed to empower funeral homes to thrive amidst the current demographic shifts. We will explore effective digital marketing strategies, tailored for the unique dynamics of the funeral industry, that drive growth even in times of declining death rates. The session also emphasizes maximizing preneed and at-need calls and preparing for the inevitable surge of Baby Boomer passings. Attendees will leave with actionable insights and tools to not only safeguard their current market position but also to seize upcoming opportunities in their local market. 

Note: The registration link for this webinar is separate from other webinars in the 2024 WebEd Series. This session is for OGR funeral home member firms ONLY. 


The Two Greatest Words: Thank You
September 24 | 3 p.m. EST & On-Demand
Gregory McClary, CFSP, Owner, Chapel of the Chimes Funeral Home-Westland

Beyond Cremation: The Logistics and Science of Dispositions
November 19 | 3 p.m. EST & On-Demand
Barbara Kemmis, CAE, Executive Director/CEO, Cremation Association of North America

Past 2024 Webinars

Best Known is Better Than Best: What funeral homes need to know about social media content in 2024
March 26 | 3 p.m. EST & On-Demand
Adam Guthrie, Owner, Huff-Guthrie Funeral Home & Cremation Services and Ryan Thogmartin, CEO, Disrupt Media Group

2023 Webinars - Available On-Demand

Future Focus: Connecting and Cultivating the Next Generation 
January 24 | 10 AM EST | Charles Castiglia & Joshua DeLoriea-Colicino (Lakeside Memorial Funeral), Lasha August & Rick August (Infinity Funeral Home) and Chad Osthus & Andi Schmidtgall (Crawford-Osthus Funeral Home)

Fabulous Food for Funerals; Catering the Funeral Experience 
February 28 | 3 PM EST | Justin P. Zabor, CFSP, The Zabor Funeral Home

Responding to a Major Disaster
March 28 | 6 PM EST | Bill Werner, The Dodge Company 

The Transformative Power of Hospitality
April 18 | 3 PM EST | Tom Sproles, CFSP, Sproles Family Funeral Home

Strategic Planning
September 26 | 10 AM EST | Allen Siverls, MBA, CFSP, DTM, The Triumph Group

The Most Important Part of the Marketing - the Message
November 14 | 6 PM EST | Rolf Gutknecht, LAads Marketing

Redefining a Good Funeral
December 12 | 3 PM EST | Roger Sheagren, Federated Fiducial

Have a session topic you'd like to see for a future webinar? Contact Senior Meetings & Events Coordinator Anna Delph at [email protected]. Have a session you want to present yourself? Fill out our Call for Presentations form! We accept submissions year-round.


Become an OGR Thought Leader

Is one of your goals in the coming year to be a thought leader or to share your time and talent with others in the industry? Then OGR can help you check that off your list!

We are looking for speakers who:

  • have actionable takeaways people can apply to their work;
  • create interactive environments that enhance the learning experience;
  • present original, thought-provoking content that is relevant to the work people are doing right now; and
  • leave audiences inspired and smarter than they were before.

Fill out the OGR Call for Presentations here.