Education Session: Bridging the Generational Divide in the Workplace
Antonio Green, James H. Cole Home for Funerals

This presentation shows how to unite Baby Boomers, Gen X, Millennials, and Gen Z at work by defining each generation's values and communication styles, outlining steps to analyze current dynamics, strategizing tailored engagement, and implementing solutions. By fostering continuous learning, open communication and inclusive collaboration, organizations boost efficiency, innovation, and retention. Attendees will be challenged to apply these strategies immediately to gain a competitive edge. 

Education Session: Making the Best Choice for Your Preneed
Andy Weninger, Premier Preneed Marketing

This practical and informative session is designed specifically for funeral home owners looking to grow their business, strengthen client relationships, and ensure long-term sustainability. Learn how to effectively manage and maintain leads using a dedicated CRM system that helps you capture, nurture, and protect client information - while re-engaging families through email, texting, and social media. We'll also explore the advantages of offering preneed insurance over other funding options, with talking points you can use in your own community seminars. Gain an insider's look at how top preneed suppliers design products and commission structures to support your growth, and walk away with a clear framework for choosing the right partner - one that offers industry-leading tools, flexible marketing strategies, and a personalized approach to help your funeral home thrive both now and in the future. 

Education Session: Building a Strong Foundation: Financial Insights from Independent Funeral Homes
OGR Members Chris Janowiak, Shelly Brown-Chudzinski, Phil Vallelunga, and Sara Walsh

Join us for an interactive discussion with experienced funeral home owners as they dive into the financial strategies that drive successful, independently owned funeral homes. This panel will focus on the critical elements of managing operating budgets and creating diverse revenue streams to sustain growth and stability. Our expert panelists will share their insights on building a solid financial foundation, managing cash flow, and maximizing profitability through innovative revenue channels. Future Leaders will gain practical tips, real-world examples, and actionable strategies that can be implemented immediately, empowering them to make informed financial decisions as they step into managerial or ownership roles within the funeral service profession. 

Education Session: Star Trek and Vikings.... At a Funeral? aka Dare to Use Your Imagination
Joe E. Pray, Pray Funeral Home

We will illustrate the mindset of today's "no service" or DIY consumer and look at possible ways to help them understand the benefit of memorialization. The program will then cover a simple multi-step plan to help develop meaningful and sometimes "Over-the-top" funerals, memorials, and life celebrations. And be prepared... the program will end with an exercise to practice using your imagination. 

The Power of Moments Workshop
Led by Matthew Van Drimmelen, Full-Circle Aftercare