Ethical Standards | History | Volunteer | Board of DirectorsProfessional Staff 

About OGR

The Order of the Golden Rule (OGR) is an association of independently owned funeral homes across North America and overseas who pledge to a strict code of ethical business and service standards conduct. The men and women at Golden Rule funeral homes lead their businesses with compassion, dignity and the cornerstone philosophy of "Service measured not by gold, but by the Golden Rule" (to do unto others as you would have them do unto you). OGR has worked for over 90 years to resolve common challenges that independently owned funeral homes face, and to prepare them for and guide them through the next stages of funeral service.

Ethical Standards

Golden Rule funeral homes are held to the highest service standard. Fewer than 5% of independently owned funeral homes can call themselves Golden Rule funeral homes, pledging their efforts to the pursuit of the standard of the Golden Rule in all of their personal and professional relationships. Those that do hold this title promise to adhere to a set of 11 ethical standards:

  • We pledge to treat you and your loved one with compassion and respect.
  • We pledge to serve any family in time of need.
  • We pledge to abide by a strict code of ethics.
  • We pledge to be truthful in all we do.
  • We pledge to respect all faiths, creeds and customs.
  • We pledge to keep families’ confidences.
  • We pledge to disclose prices fully and clearly.
  • We pledge to clearly explain charges.
  • We pledge to provide the highest level of competence and care.
  • We pledge to further our education to better serve you.
  • We pledge to help meet the needs of those in grief.


By the 1920s, funeral homes had moved out of the backs of furniture stores and livery stables and established a place for themselves among the business community. The public, however, had no way to determine the reliability of a particular firm in this relatively new industry.

To a group of funeral directors in 1928, the "Golden Rule" - a fundamental principle that is universally admired and upheld - became the cornerstone upon which to build a professional association. The founders embarked on a mission to seek out dependable, ethical funeral directors in every community by means of a carefully tested screening process. They wanted to establish a quality-minded identity in the minds of families everywhere.

The Golden Rule credo - "Service measured not by gold, but by the Golden Rule- speaks to that identity.

Today, the International Order of the Golden Rule (OGR) is affiliated with independent funeral homes worldwide that share common goals such as outstanding service and care and compassion to families in their time of need. Our long-lasting association offers members several ways to maintain their legacy of great service through OGR’s advantages of membership.


OGR is a successful member-driven organization thanks to our volunteers who contribute their time, talent and expertise. Grow your professional network and get involved with opportunities that match your schedule, with some requiring no more than one hour of time. Learn more about the opportunities currently available by clicking here.


OGR President Christopher B. Miller
Christopher B. Miller
Thomas Miller Mortuary & Crematory
1118 E. 6th Street
Corona, CA 92879
(951) 737-3244

Jamie L. WietingJamie L. Wieting
Vice President
Wieting Family Funeral Home
411 W. Main Street
Chilton, WI 53014
(920) 849-4941

Kim HunterKim R. Hunter
Humphrey Funeral Home A.W. Miles - Newbigging Chapel
1403 Bayview Avenue
Toronto, Ontario, Canada
(416) 487-4523

Paul HummelPaul A. Hummel, III
Past President
Hummel Funeral Homes, Inc.
500 E. Exchange Street
Akron, OH 44304
(330) 253-6126

Peter Urban, Jr. Peter Urban, Jr.
Anton B. Urban Funeral Home
1111 S. Bethlehem Pike
Ambler, PA 19002
(215) 646-8556

S. Chase LewisS. Chase Lewis
Lewis Funeral Homes, Inc.
6405 Hwy. 90
Milton, Florida 32570
(850) 623-2243

Geri OliverieGeri Oliverie
Oliverie Funeral Home
2925 Ridgeway Road
Manchester, NJ 08759
(732) 684-7798

Larnique MickensLarnique Mickens
Heritage Mortuary, Inc.
3610 N. Rancho Drive
Las Vegas, NV 89130
(702) 852-1464

We are grateful for the contributions made by all of OGR's past presidents, board members and volunteers. Click HERE to see a list of our past presidents dating back to 1960. 


Professional Staff

Wendy KingWendy King, CAE
Executive Director/CEO
[email protected]
(800) 637-8030, ext. 140

  • Strategic Execution
  • Sponsorships
  • Future Leaders Committee Liaison
  • Professional Development Committee Liaison
  • Board & Industry Liaison
  • OGR Foundation Liaison

Nancy WeilNancy Weil
Member Resources Dir.
[email protected]
(800) 637-8030, ext. 304

  • Member Recruitment & Retention
  • Supply Partner Relations
  • Member Benefits & Programs
  • Membership Committee Liaison

Emilie PerkinsEmilie Perkins, CAE, CMP, CMM, PMP, CED
Education & Events Director
[email protected]
(800) 637-8030, ext. 161

  • Conferences & Events
  • Education





Marketing Director
[email protected]
(512) 334-5504, ext. 345

  • Communications & Marketing Strategy
  • The Independent magazine editor
  • supply partner support

Gena HayesGena Hayes
Member Services Coordinator
[email protected]
(800) 637-8030, ext. 146

  • Member Resources
  • Awards
  • Supply Orders
Anna Delph

Anna Delph
Senior Meetings & Events Coordinator
[email protected]
(800) 637-8030, ext. 119

  • Continuing Education
  • Conference & Events
  • Future Leaders Committee Liaison
  • Foundation support

Veronica Smith, Family Contact Program CoordinatorVeronica "Ronnie" Smith
Family Contact Program Coordinator
[email protected]
512) 334-5504, ext. 116


Jack Hamilton, Communications CoordinatorJack Hamilton
Communications Coordinator
[email protected]
(512) 334-5504, ext. 144

  • Newsletter & Email Communication
  • Social Media Management
  • Sponsorship Coordination