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Why have flowers at all?

A few years ago, I was sitting with someone who works in the flower space. He was talking about the challenges of running a flower business when he smiled and said something I will never forget: “We love funerals, though, because no one cares about the flowers.”

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Thumbies launches new line of print-engraved Cigar Cutters

Thumbies’ New Viper and Deception Cigar Cutters add personality to utility with engraved prints from pets and loved ones.

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Charles Castiglia: Remember your passion

Of all our guests this season, Charles Castiglia may have had the most varied list of "edges" that he's worked to develop over the years, from veterans and their families, to crafting stories, and even founding an entire business to negotiate better credit card service charges for not just his own funeral home, but others as well.

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Kelley Romanowski: A personal connection to organ & tissue donation

Kelley Romanowski knew she wanted to work in a helping profession. She started on the path toward nursing but realized that wasn't for her, and became a licensed funeral director and embalmer at a family owned and operated funeral home instead.

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OGR member Brunswick Memorial Home recognized as 'Best of the Best' by NFDA

INDIANAPOLIS (Sept. 2, 2021) – The Order of the Golden Rule is excited to announce one of its members was recognized by the National Funeral Directors Association as the "Best of the Best" for 2021 as part of their annual Pursuit of Excellence Awards.

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Joe E. Pray: Cultivating imagination to create custom services

Joe E. Pray is one of four Joes you may find around Pray Funeral Home in Charlotte, Michigan. They may have strikingly similar names in this family operation, but they pride themselves on the unique, customized service they offer the families who come through their doors.

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YourSocialStrategy.com introduces FuneralClicks.com, an all-inclusive funeral home marketing program

KINGSTON, Ontario (Sept. 1, 2021) - Mike Hepburn and his team at YourSocialStrategy.com are proud to introduce their new funeral home digital marketing program, FuneralClicks.com.

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Mike Hepburn: Making marketing work regardless of size

Mike Hepburn started out working for his family's funeral home with his sister and brother-in-law, even renting out a room above the funeral home, but felt that marketing was more his calling.

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Andrew Loos: Creatively connecting with the community

Andrew Loos didn’t intend to become a funeral director, but when you marry a 4th generation funeral director, it may not be a shock when you slide into the profession. A few years after joining the family business, they converted it into what is now the Heartland Burial & Cremation & Burial Society, an OGR member firm in the Kansas City area.

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Mind your own hula hoop when change is rampant

What’s a hula hoop got to do with change? Whenever I speak on resilience and responding to change, I invite the audience to go on an adventure with me. We stand up. We imagine ourselves running across the shire. Together, we shout, “I’m going on an adventure!”

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Pre-need: The lifeblood of every funeral home

What's Your Excuse?

Regardless of the size of your firm, if you do not have a dedicated pre-need program, you are doing your funeral home a disservice and only kidding yourself. Throughout the year, we hear a multitude of reasons/excuses as to why a particular firm does not need a dedicated pre-need person, writing agent or even a set plan. The smaller funeral homes are quick to report that the families they serve do not like to prepay or that they do not have time for pre-need
because they are simply too busy. They then will round out the conversation with the fact that they do not believe in time pay. If you relate to any of these excuses, I urge you to change your mindset a little or I believe that your entire business will flounder.

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Buying or selling, this is YOUR market

Why 2021 is the year to buy a new funeral home or sell yours

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Self-Care: Essential when facing changes at work

Big changes? Small changes? Whether you’re facing a process change or a total reorganization, upheaval at work can zap your energy and dampen your spirit. I’ve been there! Here are some self-care tips for managing the stress of change.

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Young Professional Spotlight: Arianna Rule

Arianna Rule is a 27-year-old funeral director at Brunswick Memorial Home in East Brunswick, New Jersey. She is also the new chair of OGR’s Young Professionals Council.

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Pandemic accelerated opportunity for post-life cybercrime

The world has gone digital. There is no denying that we are living in a digital world, and with that comes new risks and responsibilities. In 2019, there were an estimated 4.4 billion active internet users. With the upcoming emergence of 5G wireless technology, telecoms giant Ericsson projects more than 65% of the world population will have access to the internet by the end of 2025.

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Getting by with a little help from our canine friends

Starbucks, which recently filed a trademark application for its popular “puppaccino,” is not the only one to have noticed the way we feel about our dogs.

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Member Spotlight: Opsahl-Kostel Funeral Home – Yankton, S.D.

Kevin Opsahl is the owner of Opsahl-Kostel Funeral Home & Crematory in Yankton, South Dakota. He shared his experiences with running a successful funeral home that has been around for more than a century.

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'Digital Dialogue Series' returns with the question: 'What's Your Edge?'

Independent funeral homes are always working to show how they are different than conglomerate competitors. Are you especially involved in your community? Do you have a specialized knowledge base, like issues specific to veteran funerals?

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Community Outreach: How to get free, positive publicity

When was the last time you had press walk into your funeral home? Have you been interviewed on drive time radio lately? Other than the obituary page, where is your funeral home mentioned in your local newspaper? If your answer is “never” or “rarely,” then you need to make a marketing plan…and that plan starts now.

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Learn to 'speak veteran' to better serve those who served

Veterans speak their own language, and each branch of service has its own dialect. A captain in the Army is NOT the same as a captain in the Navy - do you know the difference? If you can't meet veterans where they are, you won't be able to serve this key demographic in the manner they deserve.

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