What's Your Excuse?
Regardless of the size of your firm, if you do not have a dedicated pre-need program, you are doing your funeral home a disservice and only kidding yourself. Throughout the year, we hear a multitude of reasons/excuses as to why a particular firm does not need a dedicated pre-need person, writing agent or even a set plan. The smaller funeral homes are quick to report that the families they serve do not like to prepay or that they do not have time for pre-need
because they are simply too busy. They then will round out the conversation with the fact that they do not believe in time pay. If you relate to any of these excuses, I urge you to change your mindset a little or I believe that your entire business will flounder.