A federal rule banning fake online reviews is now in effect. The rule bans the sale or purchase of online reviews. The FTC's new rule on fake reviews is a game-changer for independently owned funeral homes. By cracking down on misleading online feedback, the rule ensures that consumers can trust the reviews they read. 

Fake reviews can severely damage the funeral industry by misleading grieving families, eroding trust in service providers, and undermining the credibility of funeral homes that rely on genuine customer feedback to build their reputations. 

For independently owned funeral homes, this levels the playing field, as their genuine, personalized services will stand out against competitors who may have relied on dishonest tactics. Our members have built their reputations on trust, compassion, and personalized service. This policy will level the playing field, ensuring that honest businesses are not overshadowed by competitors using deceptive practices. Families seeking funeral services deserve to make informed decisions based on genuine feedback, and this change reinforces the integrity that independent funeral homes offer in their communities. 

Learn more about the new FTC rule on fake reviews by visiting the Federal Trade Commission's website.