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Why have flowers at all?

A few years ago, I was sitting with someone who works in the flower space. He was talking about the challenges of running a flower business when he smiled and said something I will never forget: “We love funerals, though, because no one cares about the flowers.”

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Mind your own hula hoop when change is rampant

What’s a hula hoop got to do with change? Whenever I speak on resilience and responding to change, I invite the audience to go on an adventure with me. We stand up. We imagine ourselves running across the shire. Together, we shout, “I’m going on an adventure!”

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Pre-need: The lifeblood of every funeral home

What's Your Excuse?

Regardless of the size of your firm, if you do not have a dedicated pre-need program, you are doing your funeral home a disservice and only kidding yourself. Throughout the year, we hear a multitude of reasons/excuses as to why a particular firm does not need a dedicated pre-need person, writing agent or even a set plan. The smaller funeral homes are quick to report that the families they serve do not like to prepay or that they do not have time for pre-need
because they are simply too busy. They then will round out the conversation with the fact that they do not believe in time pay. If you relate to any of these excuses, I urge you to change your mindset a little or I believe that your entire business will flounder.

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Buying or selling, this is YOUR market

Why 2021 is the year to buy a new funeral home or sell yours

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Self-Care: Essential when facing changes at work

Big changes? Small changes? Whether you’re facing a process change or a total reorganization, upheaval at work can zap your energy and dampen your spirit. I’ve been there! Here are some self-care tips for managing the stress of change.

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Pandemic accelerated opportunity for post-life cybercrime

The world has gone digital. There is no denying that we are living in a digital world, and with that comes new risks and responsibilities. In 2019, there were an estimated 4.4 billion active internet users. With the upcoming emergence of 5G wireless technology, telecoms giant Ericsson projects more than 65% of the world population will have access to the internet by the end of 2025.

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Getting by with a little help from our canine friends

Starbucks, which recently filed a trademark application for its popular “puppaccino,” is not the only one to have noticed the way we feel about our dogs.

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Community Outreach: How to get free, positive publicity

When was the last time you had press walk into your funeral home? Have you been interviewed on drive time radio lately? Other than the obituary page, where is your funeral home mentioned in your local newspaper? If your answer is “never” or “rarely,” then you need to make a marketing plan…and that plan starts now.

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President's Message: You’re only as good as...

There is a saying in our profession that I am sure many are familiar with. The adage “You are only as good as your last funeral” is, for the most part, one of those things that we live with, whether we like it or not.

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Now what? Now we learn from the geese

As we emerge from the pandemic here in the United States, we're feeling anxious.

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Montage your change journey

Are you facing a tough challenge or change at work? You might get frustrated if you expect steady progress or quick resolution. None of us is going to glide smoothly from start to finish. So, what do you do when you hit a rough patch? Your answer can mean the difference between success and defeat. Change your perspective to realize you’re collecting footage for your montage.

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10-minute Talks: A new way to connect with a valuable referral source

Now more than ever, healthcare professionals, first responders and caregivers need some support from the daily stress that the pandemic has created in both their workplace and their personal lives. Show them how much you care by sharing these six “10-minute Talks: Coping During COVID-19” in order to give them a much-needed break.

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Tell your funeral home's story

Whether your funeral home is a family operation passed down through the generations, or you are a new owner writing the first chapter of your own funeral home’s story, or something in between, there is a story behind every independent funeral home.

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COVID-19 lesson for funeral directors: BE PREPARED!

When the world began tipping upside down in February 2020, funeral service suppliers such as Dodge had previously experienced situations which bore a resemblance to what was eventually coming our way.

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Niche marketing is not for everyone

For almost 93 years, Martin Funeral, Cremation & Tribute Services has done a lot of local marketing in the communities where they have funeral homes. The various marketing efforts were designed to remind everyone Martin’s is here when you need us, a way to give back to the communities we serve and have a nice day.

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2-part virtual workshop on becoming the go-to funeral home for veterans

Veterans Funeral Care and OGR are partnering to help funeral homes reach this important group.

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Shining a light on 'last responders'

Doctors, nurses, and other frontline health care workers are deservedly hailed as heroes for their dedication and courage in treating patients with COVID-19. But behind the scenes, another set of professionals is addressing the toll of the pandemic in an equally important but unacknowledged way. These “last responders” are the workers who ensure that people who die from the novel coronavirus are laid to rest with dignity.

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President's Message: Looking to the future, learning from the past

OGR is built on a strong foundation of over 93 years serving the Independent Funeral Home. With a dedicated board, outstanding staff and members who are there to support one another, we're ready to write the next chapter of OGR’s story. We have begun to implement a three-year strategic plan that was developed by the board, our staff and the leadership at our management company Raybourn Group International.

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Pens Down, Eyes Up: Nonverbal communication with families

How we behave in our silence can sometimes have an even greater impact on the families we serve than the words we say to them.

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When families say, 'We'll have a service later'

How you can be the hero who makes it happen.

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