With modern technology, the potential opportunities and growth for small businesses have transformed with the creation of social media platforms. Capabilities on platforms like Facebook, Instagram and LinkedIn assist in enhancing brand visibility, creating a valuable communication avenue with customers and growing small businesses’ reach from limited to worldwide.
This year, the International Order of the Golden Rule (OGR) is focusing its podcast series on “The Changing Consumer,” — exploring consumer needs in deathcare and how they have shifted in recent years. How are consumers finding and choosing their funeral homes? What services are they looking for? Which aspects of the funeral are most important to them? The 2023 season investigates questions such as these to provide insight into modern consumers.
As technology continues to shape the world, businesses across various industries are incorporating it into their operations to improve services and remain competitive. Funeral homes are no exception to this trend and can also harness the power of technology to enhance client interactions and services. One such technology is ChatGPT, an artificial intelligence program that is designed to understand and generate human-like language. The best news is that ChatGPT is FREE!
A few years ago more than 500,000 fans of comedienne Betty White started a grassroots campaign on Facebook calling for her to appear on the late night television program Saturday Night Live. It worked. Ms. White was soon booked to host the May 9, 2010 show. After thanking Facebook users for their support in her opening monologue, she said “I didn’t know what Facebook was! And now that I do know what it is, I have to say, it sounds like a huge waste of time!”
