Staying competitive in a cremation market - Q&A

This month, we’ll be featuring a few of the men and women who will be facilitating education sessions at OGR’s 2020 Annual Conference & Solution Center in Asheville, NC at the Omni Grove Park Inn. OGR will be hosting a 3-hour deep dive session on Monday afternoon for those who’d like to explore staying competitive in a cremation market.

Session Description:
Deep Dive. Staying Competitive in a Cremation Market
Monday, April 20 | 2:30-5:30 PM | 3 CEs
Warning: This session is not for the faint of heart. You’ll explore new ideas and forge new pathways in your cremation market, and participate in a hands-on, think-tank-style workshop with the end goal of creating new business strategies for serving cremation families. The deep dive will equip you to:

  • Structure your cremation prices in a fair and reasonable way that isn’t a race to the bottom;
  • Convert direct cremation family into choosing additional services;
  • Find additional ways to serve cremation customers without losing money;
  • Implement strategies innovative businesses are using online to market to cremation customers;
  • Create a marketing plan for approaching cremation families.

We sat down with Andrew Loos, the facilitator for this session, to learn a little more about him and the session.

Name:  Andrew Loos

Organization: Heartland Cremation & Burial Society & Cremation Consulting

Position: President

What I hope people will learn from my session: “It is my sincere hope, for the folks who will commit a few hours to our “deep dive” session, together we learn, collaborate and innovate our way into creating a better understanding of the cremation consumer and the future of their decision making.”

A fun fact about me: “When I was a boy, I knew that, eventually, I would be the next in line to take over for Famous Chicken mascot.  It led me to try out for the mascot at my Alma Mater, eventually become a cheerleader and earn a full scholarship and a place on the National Championship cheerleading squad.”

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