'Digital Dialogue Series' returns with the question: 'What's Your Edge?'

Independent funeral homes are always working to show how they are different than conglomerate competitors. Are you especially involved in your community? Do you have a specialized knowledge base, like issues specific to veteran funerals?

Whatever the case may be, it can make a big difference to your business for you to take some time and determine what your "edge" is, and how you can leverage that to set yourself apart from the competition.

That's the focus of Season 2 of our annual summer podcast, the Digital Dialogue Series, with host Geri Oliverie of OGR member firm Oliverie Funeral Home in Manchester Township, New Jersey, focusing on how you can find your edge and put it to work for your funeral home right away.

Guests and topics include:

  • community involvement: Andrew Loos, Heartland Cremation & Burial Society
  • organ & tissue donation: Kelley Romanowski, LifeSource
  • social media & digital marketing: Mike Hepburn, YourSocialStrategy.com
  • veterans: Jim Rudolph, Veterans Funeral Care

Geri's own work in finding her edge is evident. She just received OGR's prestigious Golden Light Award at our inaugural Golden Circle Celebration virtual awards event in April. She was also named American Funeral Director magazine's Funeral Director of the Year in 2020, and Oliverie Funeral Home was chosen as the recipient of OGR's Community Service Award in both 2015 and 2019.

New episodes will be released each Wednesday, Aug. 18 through Sept. 22. Find each episode as it's released at OGR.org/DDS.

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