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Pre-need: The lifeblood of every funeral home

What's Your Excuse?

Regardless of the size of your firm, if you do not have a dedicated pre-need program, you are doing your funeral home a disservice and only kidding yourself. Throughout the year, we hear a multitude of reasons/excuses as to why a particular firm does not need a dedicated pre-need person, writing agent or even a set plan. The smaller funeral homes are quick to report that the families they serve do not like to prepay or that they do not have time for pre-need
because they are simply too busy. They then will round out the conversation with the fact that they do not believe in time pay. If you relate to any of these excuses, I urge you to change your mindset a little or I believe that your entire business will flounder.

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Buying or selling, this is YOUR market

Why 2021 is the year to buy a new funeral home or sell yours

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Self-Care: Essential when facing changes at work

Big changes? Small changes? Whether you’re facing a process change or a total reorganization, upheaval at work can zap your energy and dampen your spirit. I’ve been there! Here are some self-care tips for managing the stress of change.

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Young Professional Spotlight: Arianna Rule

Arianna Rule is a 27-year-old funeral director at Brunswick Memorial Home in East Brunswick, New Jersey. She is also the new chair of OGR’s Young Professionals Council.

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Pandemic accelerated opportunity for post-life cybercrime

The world has gone digital. There is no denying that we are living in a digital world, and with that comes new risks and responsibilities. In 2019, there were an estimated 4.4 billion active internet users. With the upcoming emergence of 5G wireless technology, telecoms giant Ericsson projects more than 65% of the world population will have access to the internet by the end of 2025.

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Getting by with a little help from our canine friends

Starbucks, which recently filed a trademark application for its popular “puppaccino,” is not the only one to have noticed the way we feel about our dogs.

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Member Spotlight: Opsahl-Kostel Funeral Home – Yankton, S.D.

Kevin Opsahl is the owner of Opsahl-Kostel Funeral Home & Crematory in Yankton, South Dakota. He shared his experiences with running a successful funeral home that has been around for more than a century.

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'Digital Dialogue Series' returns with the question: 'What's Your Edge?'

Independent funeral homes are always working to show how they are different than conglomerate competitors. Are you especially involved in your community? Do you have a specialized knowledge base, like issues specific to veteran funerals?

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Community Outreach: How to get free, positive publicity

When was the last time you had press walk into your funeral home? Have you been interviewed on drive time radio lately? Other than the obituary page, where is your funeral home mentioned in your local newspaper? If your answer is “never” or “rarely,” then you need to make a marketing plan…and that plan starts now.

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Learn to 'speak veteran' to better serve those who served

Veterans speak their own language, and each branch of service has its own dialect. A captain in the Army is NOT the same as a captain in the Navy - do you know the difference? If you can't meet veterans where they are, you won't be able to serve this key demographic in the manner they deserve.

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Inaugural Leadership Summit will mark OGR's return to in-person events

OGR members will gather in-person for the first time in more than a year this September for the association's inaugural Leadership Summit.

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President's Message: You’re only as good as...

There is a saying in our profession that I am sure many are familiar with. The adage “You are only as good as your last funeral” is, for the most part, one of those things that we live with, whether we like it or not.

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Now what? Now we learn from the geese

As we emerge from the pandemic here in the United States, we're feeling anxious.

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Montage your change journey

Are you facing a tough challenge or change at work? You might get frustrated if you expect steady progress or quick resolution. None of us is going to glide smoothly from start to finish. So, what do you do when you hit a rough patch? Your answer can mean the difference between success and defeat. Change your perspective to realize you’re collecting footage for your montage.

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10-minute Talks: A new way to connect with a valuable referral source

Now more than ever, healthcare professionals, first responders and caregivers need some support from the daily stress that the pandemic has created in both their workplace and their personal lives. Show them how much you care by sharing these six “10-minute Talks: Coping During COVID-19” in order to give them a much-needed break.

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Passages International introduces 8 new Journey designs

ALBUQUERQUE, N.M. (Passages) – Passages International, Inc., has introduced eight new designs to their Journey Earthurn® collection.

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Thumbies Offers New Products in Time for Father's Day Gifting

Woodstock, IL – May 24, 2020: Thumbies® Inc., creator of one-of-a-kind jewelry and keepsakes worn or carried in memory of a loved one, announces the launch of two new products, designed in the spirit of a life celebrated and of memories kept close. The two new knife options are unique tributes to a loved one and will be available for only $90 through the month of May, to allow for Father’s Day gift orders.

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Tell your funeral home's story

Whether your funeral home is a family operation passed down through the generations, or you are a new owner writing the first chapter of your own funeral home’s story, or something in between, there is a story behind every independent funeral home.

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Young Professional Spotlight: Hannah Rathman

Hannah Rathman is a licensed funeral director and embalmer at Heartland Cremation & Burial Society in Raytown, Missouri.

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COVID-19 lesson for funeral directors: BE PREPARED!

When the world began tipping upside down in February 2020, funeral service suppliers such as Dodge had previously experienced situations which bore a resemblance to what was eventually coming our way.

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