Member Resources, Products & Services

OGR is the one-stop shop to keep your funeral home business at the top of its game. OGR members receive generous discounts from hand-picked supply partners who provide access to everything needed to make your funeral home business more successful. We also keep members informed with our top-tier publications and blogs. In addition, OGR offers a selection of exclusive grief resources and printed materials. We give our members the resources they need to stand apart as exceptional among funeral homes. Here is a sampling of the resources, products and services we offer to our members. 

Supplier Network

To help make Golden Rule funeral homes exceptional, OGR has negotiated discounts and other exclusive benefits with each member of our unparalleled Supplier Network. You can search our entire Network alphabetically or by category of product they supply (e.g., caskets, consulting, jewelry, pre-need, urns).

Family Contact Survey Program
Golden Rule funeral homes know that families come first, so OGR created the Family Contact Survey Program. The survey program is a free benefit of membership that helps assess whether the families you serve are truly satisfied. The program is available online, saving you on printing costs. Have families who don't want to give you their email address? It's also available as a hard-copy paper form.

Conquering the Call
How confident are you that every staff member who answers the phone at your funeral home can connect with callers. Stop guessing and let OGR do the work for you. Our FREE Price Shopping Service measures your staff’s current level of service complete with a summary report and ideas for improving service. For more information, contact [email protected]

Salute Program
The Salute Program offers OGR members a comprehensive, single-point resource center for managing funerals of veterans and first responders. Members can access to a variety of tools, resources and ideas at www.OGR.ogr/salute-program

Grief Support Group
Don't have the staffing necessary to provide grief support for your families? OGR Member Resources Director Nancy Weil is a Certified Grief Management Specialist and hosts a virtual grief support group on Zoom called Hope After Heartache. Golden Rule funeral homes can offer the families they serve access to this monthly group meeting at no cost to the funeral home or family. 

A Virtual Hug
OGR offers the opportunity for family, friends and loved ones to offer "A Virtual Hug." They record a voice message of comfort along with a memory or two that your bereaved families can listen to again and again. Tribute walls and social media posts can let them know they aren't alone, but hearing someone's voice goes that extra step to offer connection and is accessible to people of all ages.

Music Licensing
Through a partnership with the National Funeral Directors Association, OGR offers the lowest in-house and webcast licensing fees in the industry, allowing you to keep a song in the heart of your funeral services.


OGR Logo & Plaque

Golden Rule funeral homes are encouraged to add OGR's logo to their website and marketing materials to show that you are a funeral home that offers service "measured not by gold, but by the Golden Rule." Members also receive a membership milestone digital badge and certificate indicating their length of membership in OGR. Additional membership plaques are available for a small fee. Members may contact [email protected] to request their member logo, membership milestone digital badge, membership certificate and/or plaque.

'Have the Talk of a Lifetime'
OGR is proud to partner with the "Have the Talk of a Lifetime" campaign. It offers families practical advice and tools to help them have conversations about the things that matter most and how they hope to be remembered when they die and for generations to come.

'Do Funerals Matter?' Community Presentation Kit
Fight the declining value of funerals in the public’s mind by presenting solid reasons that funerals matter and dispelling common myths many people believe to be true with OGR’s exclusive PowerPoint presentation "Do Funerals Matter?" This professional-quality program with PowerPoint offers a suggested script that covers how families benefit from funerals and explains the importance of sharing one’s final wishes in advance with loved ones and funeral professionals. For a copy of the program, members may contact [email protected]

Press Release Templates
Want to send out a press release to your local media for a significant event, but aren't sure where to start? We have created templates you can use for five common announcements: being accepted into OGR membership, a landmark anniversary, new activity or program, opening a new location and years in business. Members can find all five templates plus other useful documents in our Resource Library.

Brochures & Care Cards
OGR offers its members a variety of brochures to help the families they serve navigate the funeral planning process, grief and other critical topics. Many of the brochures can be customized with the funeral home name. For more information, contact [email protected]

Flag Pins
Members have access to well-priced flag pins for staff and others visiting your funeral home. For more information and to order contact [email protected]


OGR’s Learning Library offers a gateway to high-quality content sourced from live webinars and various other educational channels.

Continuing Education Credits
Continuing education credits are available for much of our educational programming.