Supplier NetworkFamily Contact ProgramProducts | Services | Marketing MaterialsConnectAwards | Membership Value


OGR gives its members the resources they need to stand apart as exceptional among funeral homes. From an unparalleled Supplier Network offering discounts or other exclusive benefits, to a proprietary Family Contact Program that helps spread best practices based on families' direct feedback, free marketing materials and more.

Supplier Network

OGR Endorsed Supplier

To help make Golden Rule funeral homes exceptional, OGR has negotiated discounts and other exclusive benefits with each member of our unparalleled Supplier Network. You can search our entire Network alphabetically or by category of product they supply (e.g., caskets, consulting, jewelry, pre-need, urns).

Our Endorsed Suppliers are members of the network who have undergone an in-depth review process before being endorsed by OGR's Board of Directors. The endorsed products are identified by the OGR Endorsed Supplier logo. OGR endorses the listed products, but not necessarily all products offered by that company.



Family Contact Survey Program

OGR Family Contact ProgramGolden Rule funeral homes know that families come first, so OGR created the Family Contact Survey Program. The survey program is a free benefit of membership that helps assess whether the families you serve are truly satisfied. The program is available online, saving you on printing costs. Have families who don't want to give you their email address? It's also available as a hard-copy paper form.

Conquering the Call

How confident are you that every staff member who answers the phone at your funeral home can connect with callers. Stop guessing and let OGR do the work for you. Our FREE Price Shopping Service measures your staff’s current level of service complete with a summary report and ideas for improving service. 


Salute Program

The Salute Program offers OGR members a comprehensive, single-point resource center for managing funerals of veterans   and first responders. 

Grief Support Group

Don't have the staffing necessary to provide grief support for your families? OGR Member Resources Director Nancy Weil is a Certified Grief Management Specialist and hosts a virtual grief support group on Zoom called Hope After Heartache. Golden Rule funeral homes can offer the families they serve access to this monthly group meeting at no cost to the funeral home or family. 

A Virtual Hug

OGR offers the opportunity for family, friends and loved ones to offer "A Virtual Hug." They record a voice message of comfort along with a memory or two that your bereaved families can listen to again and again. Tribute walls and social media posts can let them know they aren't alone, but hearing someone's voice goes that extra step to offer connection and is accessible to people of all ages.

Music Licensing

Through a partnership with the National Funeral Directors Association, OGR offers the lowest in-house and webcast licensing fees in the industry, allowing you to keep a song in the heart of your funeral services.


Marketing Materials

OGR Logo & Plaque

Golden Rule funeral homes are encouraged to add OGR's logo to their website and marketing materials to show that you are a funeral home that offers service "measured not by gold, but by the Golden Rule." You can also order a certificate indicating how long you've been a member and/or an additional membership plaque for your business (for a small fee). All three of these are available for free. Just contact the communications department to request your logo, certificate and/or plaque.

'Have the Talk of a Lifetime'

OGR is proud to partner with the "Have the Talk of a Lifetime" campaign. It offers families practical advice and tools to help them have conversations about the things that matter most and how they hope to be remembered when they die and for generations to come.

'Do Funerals Matter?' Community Presentation Kit

Fight the declining value of funerals in the public’s mind by presenting solid reasons that funerals matter and dispelling common myths many people believe to be true with OGR’s exclusive PowerPoint presentation "Do Funerals Matter?" This professional-quality program offers a suggested script that covers how families benefit from funerals and explains the importance of sharing one’s final wishes in advance with loved ones and funeral professionals.

Press Release Templates

Want to send out a press release to your local media for a significant event, but aren't sure where to start? We have created templates you can use for five common announcements: being accepted into OGR membership, a landmark anniversary, new activity or program, opening a new location and years in business. You can find all five templates plus other useful documents in our Resource Library.



OGR offers the opportunity to connect with other independent funeral home owners and employees. Want to take your question to the full OGR membership? Send your email to the Communications Department and we'll forward it to everyone on our mailing list. Curious if there are any other OGR member firms in your area? Use our interactive map marking every Golden Rule funeral home. 

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Awards & Member Recognition

Golden Light Award

OGR's most prestigious award, the Golden Light Award salutes professional excellence exemplified by individual members who have inspired others by their commitment to service. Members are allowed to nominate a fellow member who has distinguished themselves in the funeral profession through OGR involvement, community service or volunteer activities that demonstrate "service measured not by gold, but by the Golden Rule."

Community Service Award

Launched in 2008, the Golden Rule Community Service Award singles out a member firm for outstanding service to the community performed during the calendar year.

Exemplary Service Award

The Exemplary Service Award recognizes Golden Rule funeral homes that have displayed outstanding professionalism and exemplary service. Each of the top three nominees chosen by OGR members each year get recognized. They are chosen based on feedback OGR receives through the Family Contact Program.


Your investment in OGR includes: 

Program/Benefit Value
OGR Webinars (now free) $249+
Family Contact Survey Program $350
Price Shopping Program $500
Grief Support Program $600
Independent Magazine $80
Professional development via members-only roundtable discussions $300
Education/business development through Study Group participation $1,000
Networking at OGR meetings and Annual Conference $250
Marketing and communications resources $1,000
Discounts and exclusive services from OGR suppliers $3,000
Enhanced credibility with families through alignment with OGR brand Priceless
Total value $7,329