Filtered by author: Evan Hoffmeyer Clear Filter

'Digital Dialogue Series' returns with the question: 'What's Your Edge?'

Independent funeral homes are always working to show how they are different than conglomerate competitors. Are you especially involved in your community? Do you have a specialized knowledge base, like issues specific to veteran funerals?

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Community Outreach: How to get free, positive publicity

When was the last time you had press walk into your funeral home? Have you been interviewed on drive time radio lately? Other than the obituary page, where is your funeral home mentioned in your local newspaper? If your answer is “never” or “rarely,” then you need to make a marketing plan…and that plan starts now.

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Learn to 'speak veteran' to better serve those who served

Veterans speak their own language, and each branch of service has its own dialect. A captain in the Army is NOT the same as a captain in the Navy - do you know the difference? If you can't meet veterans where they are, you won't be able to serve this key demographic in the manner they deserve.

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Inaugural Leadership Summit will mark OGR's return to in-person events

OGR members will gather in-person for the first time in more than a year this September for the association's inaugural Leadership Summit.

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President's Message: You’re only as good as...

There is a saying in our profession that I am sure many are familiar with. The adage “You are only as good as your last funeral” is, for the most part, one of those things that we live with, whether we like it or not.

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Now what? Now we learn from the geese

As we emerge from the pandemic here in the United States, we're feeling anxious.

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Montage your change journey

Are you facing a tough challenge or change at work? You might get frustrated if you expect steady progress or quick resolution. None of us is going to glide smoothly from start to finish. So, what do you do when you hit a rough patch? Your answer can mean the difference between success and defeat. Change your perspective to realize you’re collecting footage for your montage.

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10-minute Talks: A new way to connect with a valuable referral source

Now more than ever, healthcare professionals, first responders and caregivers need some support from the daily stress that the pandemic has created in both their workplace and their personal lives. Show them how much you care by sharing these six “10-minute Talks: Coping During COVID-19” in order to give them a much-needed break.

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Passages International introduces 8 new Journey designs

ALBUQUERQUE, N.M. (Passages) – Passages International, Inc., has introduced eight new designs to their Journey Earthurn® collection.

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Tell your funeral home's story

Whether your funeral home is a family operation passed down through the generations, or you are a new owner writing the first chapter of your own funeral home’s story, or something in between, there is a story behind every independent funeral home.

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Young Professional Spotlight: Hannah Rathman

Hannah Rathman is a licensed funeral director and embalmer at Heartland Cremation & Burial Society in Raytown, Missouri.

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COVID-19 lesson for funeral directors: BE PREPARED!

When the world began tipping upside down in February 2020, funeral service suppliers such as Dodge had previously experienced situations which bore a resemblance to what was eventually coming our way.

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How to become the go-to funeral home for veterans

Do you know how to establish your funeral home as the definitive choice for veterans in your area? Participate in either or both workshops put on by Veterans Funeral Care and OGR to learn how to connect with the veteran community and become the go-to funeral home for their families.

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Niche marketing is not for everyone

For almost 93 years, Martin Funeral, Cremation & Tribute Services has done a lot of local marketing in the communities where they have funeral homes. The various marketing efforts were designed to remind everyone Martin’s is here when you need us, a way to give back to the communities we serve and have a nice day.

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2-part virtual workshop on becoming the go-to funeral home for veterans

Veterans Funeral Care and OGR are partnering to help funeral homes reach this important group.

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OGR installs new officers, board at awards ceremony

INDIANAPOLIS (April 30, 2021) – The International Order of the Golden Rule (OGR), the world’s leading professional association dedicated to making independent funeral homes exceptional, installed Evan J. Strong of Evan J. Strong Funeral Services in Calgary, Alberta as its president for 2021-22 at its inaugural online awards ceremony Thursday, April 29.

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Freitag Funeral Home wins OGR Exemplary Service Award

INDIANAPOLIS (April 30, 2021) – The Order of the Golden Rule (OGR) awarded Freitag Funeral Home of Bridgeton, New Jersey, with the Exemplary Service Award at its inaugural Golden Circle Celebration virtual awards ceremony April 29.

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Montgomery & Steward wins OGR Exemplary Service Award

INDIANAPOLIS (April 30, 2021) – The Order of the Golden Rule (OGR) awarded Montgomery & Steward Funeral Directors, Inc., of Pueblo, Colorado, with the Exemplary Service Award at its inaugural Golden Circle Celebration virtual awards ceremony April 29.

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Plummer Funeral Services wins OGR Exemplary Service Award

INDIANAPOLIS (April 30, 2021) – The Order of the Golden Rule (OGR) awarded Plummer Funeral Services of Litchfield, Illinois, with the Exemplary Service Award at its inaugural Golden Circle Celebration virtual awards ceremony April 29.

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Brunswick Memorial Home wins OGR’s Community Service Award

This makes a record four times Brunswick has been selected as the recipient of this award.

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