When was the last time you had press walk into your funeral home? Have you been interviewed on drive time radio lately? Other than the obituary page, where is your funeral home mentioned in your local newspaper? If your answer is “never” or “rarely,” then you need to make a marketing plan…and that plan starts now.
There is a saying in our profession that I am sure many are familiar with. The adage “You are only as good as your last funeral” is, for the most part, one of those things that we live with, whether we like it or not.
As we emerge from the pandemic here in the United States, we're feeling anxious.
Are you facing a tough challenge or change at work? You might get frustrated if you expect steady progress or quick resolution. None of us is going to glide smoothly from start to finish. So, what do you do when you hit a rough patch? Your answer can mean the difference between success and defeat. Change your perspective to realize you’re collecting footage for your montage.
Now more than ever, healthcare professionals, first responders and caregivers need some support from the daily stress that the pandemic has created in both their workplace and their personal lives. Show them how much you care by sharing these six “10-minute Talks: Coping During COVID-19” in order to give them a much-needed break.
Whether your funeral home is a family operation passed down through the generations, or you are a new owner writing the first chapter of your own funeral home’s story, or something in between, there is a story behind every independent funeral home.
When the world began tipping upside down in February 2020, funeral service suppliers such as Dodge had previously experienced situations which bore a resemblance to what was eventually coming our way.
For almost 93 years, Martin Funeral, Cremation & Tribute Services has done a lot of local marketing in the communities where they have funeral homes. The various marketing efforts were designed to remind everyone Martin’s is here when you need us, a way to give back to the communities we serve and have a nice day.
Veterans Funeral Care and OGR are partnering to help funeral homes reach this important group.
Doctors, nurses, and other frontline health care workers are deservedly hailed as heroes for their dedication and courage in treating patients with COVID-19. But behind the scenes, another set of professionals is addressing the toll of the pandemic in an equally important but unacknowledged way. These “last responders” are the workers who ensure that people who die from the novel coronavirus are laid to rest with dignity.
OGR is built on a strong foundation of over 93 years serving the Independent Funeral Home. With a dedicated board, outstanding staff and members who are there to support one another, we're ready to write the next chapter of OGR’s story. We have begun to implement a three-year strategic plan that was developed by the board, our staff and the leadership at our management company Raybourn Group International.
How we behave in our silence can sometimes have an even greater impact on the families we serve than the words we say to them.
How you can be the hero who makes it happen.
Earning the OGR Community Service Award is an honor our funeral has earned twice, once in 2015 and again in 2019.
We are built for empathy, connection and love. That's why loneliness hurts so much.
By now, everyone has been put to the test with the ever-changing rules, regulations and restrictions that the COVID pandemic has imposed, not only on the funeral profession as a whole but on each individual who serves families who have lost a loved one. We have had to adapt and pivot to ensure that families receive the level of excellence in service our OGR firms are known by.
Many of us at some point in our lives have heard the phrase, "The day’s not over yet!" My great-uncle introduced me to it. I asked him one day why he always said it and he told me that when he landed with the Third Canadian Division at Juno Beach on D-Day, they achieved their objective and were regrouping and congratulating themselves when their commanding officer came by and said, "The day’s not over lads. There is still work to be done!” It was something that stuck with my great-uncle, and he often said it for the rest of his life.
When was the last time you took a look at your Google reviews? Have you ever taken a look? Have you even claimed your business so that you can respond to reviews as they are made? What about asking happy clients to post a review for your funeral home or cemetery? Based on what I have seen, most funeral homes and cemeteries are not making Google reviews a part of their business plan.
