At a Glance: January, February & March 2022

OGR's monthly feature previewing education, events and other opportunities coming up over the next three months.

Focus on your personal & professional financial health with OGR’s 2022 webinar series

2022 Life Plan for Your Business | Brian Ruh, Action Financial
January 25 | 3 p.m. EST | REGISTER
After the turbulent ride you and your business endured during 2021, we’ll dig into the question – is your business prepared for the unexpected as you move forward? The unexpected being… good or bad. Plus we will look at the top five concerns for business owners:

  • business growth,
  • recruiting top talent,
  • sale or transfer of business,
  • cash flow management and
  • retention of key employees!

Take this hour to learn how you can work towards getting yourself and your business in a position of being proactive vs reactive.

Emotional Decision Makers | Jennifer Bailey, Story Collaborative
February 22, 2022 | 3 p.m. EST
1 CE (pending)REGISTER
Did you know that 95% of decision-making is unconscious? Families may feel overwhelmed and inadequate when they aren’t prepared for what’s ahead of them, so what can funeral professionals do to help clients through this difficult time?

We will go through five truths about emotional decisions, how they impact funeral home marketing, and actions that we can take to provide value while becoming a resource through all the confusion and stress.

TBD | Dominick Astorino, Worsham College of Mortuary Science & Wayne State University
March 29 | 3 p.m. EST
1 CE (pending) | REGISTER
More information coming soon!

Each webinar is $75 for members and $125 for non-members. Members can register for the entire seven-part series for just $249 (non-members for $349) - that's more than a 50% discountRegister now!

Join a Study Group today!

See how your OGR colleagues are handling the toughest issues facing funeral service today – and share your own insights – by joining a study group! These information exchanges are your chance to swap experiences, materials and best practices to take your business to the next level.

We’re adding two new groups this year – East Coast and West Coast – on top of our North America and Global study groups. All four are accepting new members. Hosts will schedule the first meeting around the schedules of those who signed up, so register todayit’s FREE!

Monthly Marketing Tip

We are starting a new initiative this year that we’re calling the 12 Months of Marketing. Each month, we will feature a member benefit OGR offers that is free and/or easy for you to implement into your marketing strategy. We know your time is valuable and most of our members are left spending most of their time working in the business and not on the business. These tools will help you make the most of the time you have to promote your funeral home, no matter the size.

We’re kicking things off with a quick and easy option: the OGR Member logo. This is available to all members in good standing. We encourage you to add it to your website, as well as email signatures and any marketing materials you wish. We have multiple versions of the logo, so it can work in any format or situation you need it to. We are sending out copies of the logo this week to all our members who have renewed their membership for 2022. 

Haven’t paid your dues yet? Contact Alyssa Castille at [email protected] to get caught up!

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