Community Outreach: How to Get Free, Positive Publicity

• Front page article in the newspaper
• Story on the evening news
• Calls coming into your funeral home months and years after an event

All of this is possible by planning the right event, getting media to cover it and utilizing the power of SEO to keep it going. Best of all, all of this can be done for little to no cost.

Is your funeral home taking advantage of all the benefits community outreach programs can provide? Do you know how to select an event starting with the end point in mind? How do you build relationships with other organizations, create relationships with the media and build a database for future marketing?

OGR Membership Director Nancy Weil will share with you her proven method for getting your funeral home noticed without breaking your budget.

This program is now available in OGR’s Learning Library at no charge for all members! 

Watch this 35-minute program at your convenience at then share it with your staff and brainstorm ideas on what events you want to hold this fall.

This message was originally published in the Summer 2022 issue of The Independent® magazineClick here to read the entire issue.

As OGR’s membership director, Grief Support program facilitator and supply partner liaison, Nancy brings years of experience working in the funeral industry to our members. A national speaker and trainer with certifications as a Grief Services Provider, Funeral Celebrant, Soul Injury Ambassador and Laughter Leader, Nancy is uniquely qualified to bring new perspectives into how best to meet the needs of the families you serve. Reach Nancy at (512) 334-5504, ext. 304 or [email protected].

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