What is OGR?

The International Order of the Golden Rule (OGR) is an association of independently owned and operated funeral homes dedicated to ethical service to all. Founded in 1928, it is our mission to make independent funeral homes exceptional. We do this by building and supporting member interaction, information exchange and professional business development through a wide range of programs, services and resources. Our Standards of Ethical Conduct guide our members' business practices and philosophy, allowing them to provide "service measured not by gold, but by the Golden Rule."

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The Most Important Part of the Marketing - the Message
Tuesday, November 14, 2023, 6:00 PM - 7:00 PM EDT
Category: Webinars

November 14 | 6 PM EST | Rolf Gutknecht, LAads Marketing

This workshop is designed for all funeral service professionals who have a say and a stake in the success of their business’ marketing direction. This presentation will bring to light and address (in an entertaining way) issues, topics and show examples of marketing messaging that B2B and B2C firms should be considering and instituting in their own marketing activities to start being more fascinating to an ever discriminating audience. The primary purpose of this presentation is to inspire, inform and educate and to have people leave with a new perspective on what’s needed to standout from competitors.

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Find an OGR Funeral Home

There are Golden Rule Funeral Homes across the globe. Use our interactive map to find one near you.

Interactive Map