Virtual Leadership Summit 2021

The Virtual Leadership Summit is an opportunity to connect with your fellow OGR members while also learning about some of the biggest issues facing the funeral profession today.

Check out the schedule below, and register today to join us Tuesday, Sept. 21, for this great afternoon of professional development and networking! We'll have two professional speakers followed by an expert panel and a happy hour. Members can register for $99; non-members for $179.

Need CE credits?

Both speakers and the panel have been approved by APFSP for 3 CEs. See if your state has also approved them by checking our CE tracker page.

OGR Members: Be sure to login to your account to get discounted pricing!

REGISTER TODAY

VIRTUAL SUMMIT SCHEDULE
2:30 PM - 3:00 PM EDT
"Doors" Open
Join us a few minutes early to test out your internet connection and make sure you're comfortable with the Remo platform. This is the same online program we used for our Golden Circle Celebration virtual awards ceremony in April and attendees loved it, so we're bringing it back for this summit. Once you're all settled, take a few minutes to mingle and network with your fellow OGR members!
3:00 PM - 3:45 PM EDT
Communication Across Generations
LEILI McMURROUGH, JD, LFD, LE
Program Director, Worsham College of Mortuary Science
Licensed Funeral Director & Embalmer, McMurrough Funeral Chapel, Ltd., Libertyville, IL
Speaker Bio

The workforce is changing fast. How can you attract and retain the best employees? The new employee is challenging how we have traditionally hired and worked with funeral professionals. Let’s discuss how to effectively communicate and integrate the new funeral director into the workplace. During this session we will describe the characteristics of the Millennial generation and Generation Z, discuss management methods that can be utilized to facilitate a successful work environment, explore what each generation feels is important in a job and what they expect from their employers, and discuss communication best practices for the new employee.
3:45 PM - 4:30 PM EDT
The Changing Consumer: Marketing Trends, Opportunities and Threats
JENNIFER BAILEY
Web Therapist, Story Collaborative
Speaker Bio

Buyer behavior has shifted; consumers have changed their patterns toward their purchase decisions and funeral directors have an opportunity to respond. What is value-based education and what does that mean for marketing? What is the buyers' journey and how does it affect cremation and preneed trends? In this 60-minute presentation, we will help funeral directors understand the needs of their client families to be nurtured, valued and given resources. The class will help them to shift their thinking about the role marketing plays in their companies and how they can master digital trends by simply offering knowledge and information. Participants will feel confident in making decisions about their digital marketing activities and will have the knowledge they need to prioritize their marketing to get the most impact for both their funeral home and their client families. Topics will include information about search trends, digital ads, email marketing, social media trends and much more.
4:30 PM - 5:15 PM EDT
Expert Panel: Rethinking the Funeral Profession in Today's Climate
WENDY KING
Executive Director & CEO, Order of the Golden Rule
Moderator Bio
EVAN J. STRONG
Owner
Evan J. Strong Funeral Services
Calgary, Alberta
GREGORY McCLARY, CFSP
Owner
Chapel of the Chimes
Westland, Michigan
MARTY STROHOFER
VP of Product Development
Matthews Aurora­­™ Funeral Solutions 
2020 proved to be a dramatic and challenging year for the funeral profession, yet the future holds endless possibilities. The greatest leaders need to exhibit and foster creativity and innovation in the workplace to succeed in today’s competitive, unstable and volatile climate. During this dynamic panel discussion, you’ll hear from leaders in the profession who will share their experiences and how you can execute creativity and innovation in your own business.
5:15 PM EDT
Open Networking & Cocktail Hour
Stick around after our formal professional development time wraps up to catch up with your colleagues, and enjoy a drink from the comfort of your own chair.

OGR Members: Be sure to login to your account to get discounted pricing!

REGISTER TODAY